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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
“A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
This is the story of how the women's movement in China took advantage of the government's official efforts to position women in the rural economic reforms of the 1980s to achieve a significant and ever-increasing role in China's developing turn toward a market economy, which was not the state's intent.
Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.
The Caribbean “market woman” is ingrained in the popular imagination as the archetype of black womanhood in countries throughout the region. Challenging this stereotype and other outdated images of black women, Downtown Ladies offers a more complex picture by documenting the history of independent international traders—known as informal commercial importers, or ICIs—who travel abroad to import and export a vast array of consumer goods sold in the public markets of Kingston, Jamaica. Both by-products of and participants in globalization, ICIs operate on multiple levels and, since their emergence in the 1970s, have made significant contributions to the regional, national, and global economies. Gina Ulysse carefully explores how ICIs, determined to be self-employed, struggle with government regulation and other social tensions to negotiate their autonomy. Informing this story of self-fashioning with reflections on her own experience as a young Haitian anthropologist, Ulysse combines the study of political economy with the study of individual and collective identity to reveal the uneven consequences of disrupting traditional class, color, and gender codes in individual societies and around the world.
Today, more American women than ever before stay in the workforce into their sixties and seventies. This trend emerged in the 1980s, and has persisted during the past three decades, despite substantial changes in macroeconomic conditions. Why is this so? Today’s older American women work full-time jobs at greater rates than women in other developed countries. In Women Working Longer, editors Claudia Goldin and Lawrence F. Katz assemble new research that presents fresh insights on the phenomenon of working longer. Their findings suggest that education and work experience earlier in life are connected to women’s later-in-life work. Other contributors to the volume investigate additional factors that may play a role in late-life labor supply, such as marital disruption, household finances, and access to retirement benefits. A pioneering study of recent trends in older women’s labor force participation, this collection offers insights valuable to a wide array of social scientists, employers, and policy makers.
An introduction to the experience of women in former state socialist countries, which attempts to unravel the legacy of state socialism in relation to women. The book explores women's status in East Central Europe, both before and after 1989.
The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.