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An invigorating and inspiring take on the new ways American women are changing and improving our culture and the way we live from Kellyanne Conway, counselor to president Donald Trump, and Celinda Lake, a leading political strategist for the Democratic party. Women are the most powerful force reshaping the future of America. There is a newly defined unified power base among women that crosses all the usual lines of division—politics, race, religion, age, and class—heralding the most significant change in American culture in the past century. Kellyanne Conway, counselor to president Donald Trump and president and CEO of The Polling Company, Inc. and Celinda Lake, a leading political strategist for the Democratic party—two of the most prominent trend-spotters and analysts in America—demonstrate how women are rejecting outdated traditions in order to get what they want and need. They are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity. They are controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics. They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. Using the eye-opening results of interviews, focus groups, and polls (three of which were created especially for this book), Conway and Lake—who often fall on opposite sides of the country’s most polarizing debates—come together to seek out what women buy, what they believe, how they work, how they live, what they care about, what they fear, and what they really want. By delving beneath the hot-button issues, Lake and Conway discovered common causes with which women are inventing a new age of opportunity—doing it their way and, in the process, improving life for all Americans.
Women are seekers after love. The Eve of this book is no exception, but when she finds she is only passing amusement to the man she loves, she marries a young Doctor on the rebound. Boredom follows. Then comes the gay tempestuous Nicholas, and Eve falls in love for the last time, but her love walks hand in hand with tragedy.
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
Allan and Barbara Pease, the international bestsell­ing authors of Why Men Don’t Listen & Women Can’t Read Maps, deliver their most exciting book yet. Will men and women ever see eye-to-eye about love and sex? How will relationships ever be rewarding if men only want to rush into bed and women want to rush to the altar? In this practical, witty and down-to-earth guide, couples experts Allan and Barbara Pease reveal the truth about how men and women can really get along. By translating science and cutting edge research into a powerful yet highly entertaining read, you’ll learn how to find true happiness and compatibility with the opposite sex. REVEALED IN THIS BOOK: * The seven types of love * The top five things women want from men * What to do when the chemistry is wrong * What turns men and women on – and off! * The most common “New Relationship” mistakes and how to avoid them * How to decode “manspeak” If you want to get the most satisfaction from your relationship, or are single and looking for the right person, then you must read this book for the answer to Why Men Want Sex and Women Need Love.
In All I Want Is a Job!, Mary Gatta puts a human face on workforce development policy. An ethnographic sociologist, Gatta went undercover, posing as a client in a New Jersey One-Stop Career Center. One-Stop Centers, developed as part of the federal Workforce Investment Act, are supposed to be an unemployed worker's go-to resource on the way to re-employment. But, how well do these centers function? With swarms of new clients coming through their doors, are they fit for the task of pairing America's workforce with new jobs? Weaving together her own account with interviews of jobless women and caseworkers, Gatta offers a revealing glimpse of the toll that unemployment takes and the realities of social policy. Women—both educated and unskilled—are particularly vulnerable in the current economy. Since they are routinely paid less than their male counterparts, economic security is even harder for them to grasp. And, women are more easily tracked into available, low-wage work in sectors such as retail or food service. Originally designed to pair job-ready workers with available openings, the current system is ill fitted for diverse clients who are seeking gainful employment. Even if One-Stops were better suited to the needs of these workers, good jobs are scarce in the wake of the Great Recession. In spite of these pitfalls, Gatta saw hope and a sense of empowerment in clients who got intensive career counseling, new jobs, and social support. Drawing together tales from the frontlines, she highlights the promise and weaknesses of One-Stop Career Centers, recommending key shifts in workforce policy. America deserves a system that is less discriminatory, more human, and better able to assist women and their families in particular. The employed and unemployed alike would be better served by such a system—one that would meaningfully contribute to our economic recovery and future prosperity.
The groundbreaking classic that explores how women can and should negotiate for parity in their workplaces, homes, and beyond When Linda Babcock wanted to know why male graduate students were teaching their own courses while female students were always assigned as assistants, her dean said: "More men ask. The women just don't ask." Drawing on psychology, sociology, economics, and organizational behavior as well as dozens of interviews with men and women in different fields and at all stages in their careers, Women Don't Ask explores how our institutions, child-rearing practices, and implicit assumptions discourage women from asking for the opportunities and resources that they have earned and deserve—perpetuating inequalities that are fundamentally unfair and economically unsound. Women Don't Ask tells women how to ask, and why they should.
Do you ever ask yourself why dating has become so damn hard? Do you wonder what makes some marriages last and others fall apart? Is your marriage struggling despite your best efforts to keep it together? Women who win at love don’t have a gift you don’t have. What makes them unique, explain author and relationship coach Suzanne Venker and anthropology professor John M. Townsend, Ph.D., is that they aren’t at war with the men in their lives. Women who win at love reject the concept of sexual equality and embrace male and female nature instead. Whether you’re still single and mapping out your life, or you’re divorced or unhappily married, Women Who Win at Love will permanently alter the way you view men and marriage, thus leading to your success in love. But you must be willing to step outside your comfort zone and accept countercultural truths. If you can do that, you’ve found the key. You know how to win at almost everything else. Isn’t it time for you to win at love? In Women Who Win at Love, you will learn: · the eight dating rules that lead to marriage · why super successful women struggle in love · what men want and what women want (hint: they’re not the same) · why love is not a reason to get married · how to avoid the green grass syndrome · why acting like a man lands women in a ditch
The #1 bestselling pioneer of "fratire" and a leading evolutionary psychologist team up to create the dating book for guys. Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20+ years learning what women really want from their men, why they want it, and how men can deliver those qualities. The short answer: become the best version of yourself possible, then show it off. It sounds simple, but it's not. If it were, Tinder would just be the stuff you use to start a fire. Becoming your best self requires honesty, self-awareness, hard work and a little help. Through their website and podcasts, Max and Miller have already helped over one million guys take their first steps toward Ms. Right. They have collected all of their findings in Mate, an evidence-driven, seriously funny playbook that will teach you to become a more sexually attractive and romantically successful man, the right way: No "seduction techniques," No moralizing, No bullshit. Just honest, straightforward talk about the most ethical, effective way to pursue the win-win relationships you want with the women who are best for you. Much of what they've discovered will surprise you, some of it will not, but all of it is important and often misunderstood. So listen up, and stop being stupid!
What Women Want comprehensively analyzes the challenges the feminist movement faces today and puts forward a new policy agenda for women.
The Token Woman is an entertaining how-to filled with practical, helpful tips on becoming an effective sales leader. If you have ever aspired to be a kick-ass, successful woman in sales leadership – or a person who supports them – buy this book and open these covers, fast. Cheryl Stookes began her career as an inside salesperson and earned her way to senior leadership positions in the North American technology industry. The lessons she shares are applicable to any sales-oriented career. Find out how to become (and spot) a Unicorn, avoid becoming a Super Solver, and how to address The Elephant in the Room. Rise to the top by Hiring Carefully, Firing Respectfully. And by being The Steady Hand on the Wheel. Stookes shares fresh, true experiences – the good, the bad, and the ugly tears (see Chapter 7). This could be the most useful, most entertaining business book you will ever read.