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First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.
Examining images of women in Japanese consumerism, this book explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends.
This is a fascinating look at various forms of Japanese popular culture: pop song, jazz, enka (a popular form of ballad genre music), karaoke, comics, animated cartoons, video games, television dramas, films, and idols -- teenage singers and actors. As pop culture not only entertains but is also a reflection of society, the book is also about Japan itself -- its similarities and differences with the rest of the world, and how Japan is changing. Relations between the sexes, shifting gender roles, social and family life, Japan's cultural identity, and views on love, work, duty, dreams, war and peace, good and evil, beauty and ugliness, life and death -- all are cast in a revealing light by Japanese pop culture as presented in this book. The authors are all specialists on their subjects, and in addition to analyzing Japan's pop culture they give the reader a direct taste through the presentation of story plots, character profiles, song lyrics, manga (comics) samples, photographs and other visuals, as well as the thoughts and words of Japan pop's artists, creators and fans. The book features 32 pages of manga plus 50 additional photos, illustrations, and shorter comic samples.
This anthology has a cultural focus and addresses issues of race, ethnicity, class, and sexuality.
DIVA study of the "modern" woman in Japan before World War II./div
Re-Imaging Japanese Women takes a revealing look at women whose voices have only recently begun to be heard in Japanese society: politicians, practitioners of traditional arts, writers, radicals, wives, mothers, bar hostesses, department store and blue-collar workers. This unique collection of essays gives a broad, interdisciplinary view of contemporary Japanese women while challenging readers to see the development of Japanese women's lives against the backdrop of domestic and global change. These essays provide a "second generation" analysis of roles, issues and social change. The collection brings up to date the work begun in Gail Lee Bernstein's Recreating Japanese Women, 1600-1945 (California, 1991), exploring disparities between the current range of images of Japanese women and the reality behind the choices women make.
Fran Lloyd focuses on the resurgence in the imaging of sex and consumerism in contemporary Japanese art and the connections they establish with the wider historical, social and political conditions within Japanese culture.
In the last few decades, Japanese popular culture productions have been consolidated as one of the most influential and profitable global industries. As a creative industry, Japanese Media-Mixes generate multimillion-dollar revenues, being a product of international synergies and the natural appeal of the characters and stories. The transnationalization of investment capital, diversification of themes and (sub)genres, underlying threat in the proliferation of illegal audiences, development of internet streaming technologies, and other new transformations in media-mix-based production models make the study of these products even more relevant today. In this way, manga (Japanese comics), anime (Japanese animation), and video games are not necessarily products designed for the national market. More than ever, it is necessary to reconcile national and transnational positions for the study of this cultural production. The present volume includes contributions aligned to the analysis of Japanese popular culture flow from many perspectives (cultural studies, film, comic studies, sociology, etc.), although we have emphasized the relationships between manga, anime, and international audiences. The selected works include the following topics: • Studies on audiences—national and transnational case studies; • Fandom production and Otaku culture; • Cross-media and transmedia perspectives; • Theoretical perspectives on manga, anime, and media-mixes.
This book provides an in-depth investigation of two Japanese men's magazines, ChokiChoki and Men's egg, analysed as representative examples of the genre of Japanese lifestyle magazines for young men. Employing both qualitative and quantitative content analysis, focusing on topics ranging from everyday life activities up to partnerships and sexuality, it examines how these magazines discursively renegotiate norms of Japanese masculinity. By scrutinizing the way these magazines convey ideas of gendered behavior within different contexts, the book demonstrates how Japanese lifestyle magazines discursively create new ideas of gender and masculinities in particular. It argues that hegemonic gender norms of Japan's society are both altered and reconstructed at the same time and that while altering parts of the gendered habitus in order to adjust to changing social circumstances and perceptions of gender, magazines (un)consciously reproduce core values of the hegemonic gender regime and thus revalidate them as legitimate. A key read for scholars and students of contemporary Japan, Japanese studies, gender studies, and anyone interested in Japanese popular culture and media, this book provides new insights into a segment of the Japanese media market that has received little scholarly attention.
This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.