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How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.
This third expanded and definitive collection of essays by Stanley Milgram, the creator of the iconoclastic 'obedience experiments' and the originator of the concept of 'six degrees of separation'. Original, thought provoking and fascinating. Milgram was years ahead of his time, and this book should be read by every social scientist who is interested in behaviour beyond the laboratory. Richard Wiseman, author of Quirkology
This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.
"This should become a core text for second year courses in sociology and cultural studies... it synthesizes a vast body of literature and a complex range of debates into a text which is at once accessible, engaging and stimulating... it will lead to students seeing and thinking about the material world in a totally new light and can be used as a way into key theoretical debates." Keith Tester, Professor of Social Theory, University of Portsmouth In what ways do we interact with material things? How do material objects affect the way we relate to each other? What are the connections between material things and social processes like fashion, discourse, art and design? Through wearing clothes, keeping furniture, responding to the ring of the telephone, noticing the signature on a painting, holding a paperweight and in many other ways, we interact with objects in our everyday lives. These are not merely functional relationships with things but are connected to the way we relate to other people and the culture of the particular society we live in - they are social relations. This engaging book draws on established theoretical work, including that of Simmel, Marx, McLuhan, Barthes and Baudrillard as well as a range of contemporary empirical work from many humanities disciplines. It uses ideas drawn from this work to explore a variety of things - from stone cairns to denim jeans, televisions to penis rings, houses to works of art - to understand something of how we live with them.
A watershed event in the field of sociology, this text introduced “a major breakthrough in the sociology of knowledge and sociological theory generally” (George Simpson, American Sociological Review). In this seminal book, Peter L. Berger and Thomas Luckmann examine how knowledge forms and how it is preserved and altered within a society. Unlike earlier theorists and philosophers, Berger and Luckmann go beyond intellectual history and focus on commonsense, everyday knowledge—the proverbs, morals, values, and beliefs shared among ordinary people. When first published in 1966, this systematic, theoretical treatise introduced the term social construction,effectively creating a new thought and transforming Western philosophy.
Because of its unique focus on teaching the critical social skills that autistic children lack, this book has been cited by "Library Journal" as "Essential to All Collections."
Knowledge in a Social World offers a philosophy for the information age. Alvin Goldman explores new frontiers by creating a thoroughgoing social epistemology, moving beyond the traditional focus on solitary knowers. Social, cultural, and technological changes present new challenges to our ways of knowing and understanding, and philosophy must face these challenges. Against the tides of postmodernism and social constructionism Goldman defends the integrity of truth and shows how to promote it by well-designed forms of social interaction. He urges that social discourse promises more than the mere politics of consensus, and that suitably norm-governed debate and belief-revision can increase veridical knowledge. Goldman's aims are not just philosophical but practical. From science to education, from law to democracy, he shows why and how public institutions should seek knowledge-enhancing practices. He examines how cyberspace and other technologies expand the scope of communication, and warns of the need to safeguard content quality. He scrutinizes the free marketplace of ideas, the adversary system in the law, and media coverage of political campaigns. The result is a bold, timely, and systematic treatment of the philosophical foundations of an information society.
This comprehensive and authoritative statement of fundamental principles of sociological analysis integrates approaches that are often seen as mutually exclusive. John Scott argues that theorising in sociology and other social sciences is characterised by the application of eight key principles of sociological analysis: culture, nature, system, structure, action, space-time, mind and development. He considers the principal contributions to the study of each of these dimensions in their historical sequence in order to bring out the cumulative character of knowledge. Showing that the various principles can be combined in a single disciplinary framework, Scott argues that sociologists can work most productively within an intellectual division of labour that transcends artificial theoretical and disciplinary differences. Sociology provides the central ideas for conceptualising the social, but it must co-exist productively with other social science disciplines and disciplinary areas.
Coping with Lack of Control in a Social World offers an integrated view of cutting-edge research on the effects of control deprivation on social cognition. The book integrates multi-method research demonstrating how various types of control deprivation, related not only to experimental settings but also to real life situations of helplessness, can lead to variety of cognitive and emotional coping strategies at the social cognitive level. The comprehensive analyses in this book tackle issues such as: Cognitive, emotional and socio-behavioral reactions to threats to personal control How social factors aid in coping with a sense of lost or threatened control Relating uncontrollability to powerlessness and intergroup processes How lack of control experiences can influence basic and complex cognitive processes This book integrates various strands of research that have not yet been presented together in an innovative volume that addresses the issue of reactions to control loss in a socio-psychological context. Its focus on coping as an active way of confronting a sense of uncontrollability makes this a unique, and highly original, contribution to the field. Practicing psychologists and students of psychology will be particularly interested readers.