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More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between just surviving and true success. If you want to beat the odds, then your business will need Winning Credibility. This book is a practical how-to guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless out-of-the-box solutions for: winning that first major client; signing up partners and resellers; building an all-star management team; leveraging new customers from existing customers; the media and analysts; engaging high-profile board members; investors who provide more than just money; and much more. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give your business a winning edge.
Rule the Room is the product of Jason Teteak’s twenty-year experience as a trainer and coach. His thoroughly tested advice covers every presenter’s concerns, from hooking the audience immediately to entertaining them, and from overcoming your fears to handling questions. He covers every base—content creation, delivery, audience management— with an overview plus step-by-step instructions, review exercises, and scores of specific and practical tips. Whether you want to persuade, motivate, teach, or inspire, Rule the Room can be your guide.
From the authors of "The Leadership Challenge" comes a workbook to strengthen every leader's capacity for developing and sustaining credibility. Through practical individual activities, the reader will assemble a blueprint for implementing the principles of credibility in their everyday practice of leadership.
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
For many years, a silent and important war has been fought between two nations. On the one side, there’s Credibility Nation which is composed of humans who go about life and their business with credibility and servant leadership. On the other side, there’s Dubious Nation which is composed of humans who live and conduct their business with self-interest as their highest priority. Dubious Nation is on a winning streak and is vanquishing Credibility Nation a thousand times over. It’s shocking to see how many people are forgetting how important it is to live and transact business in a credible way. I believe that there’s still hope. There’s still a way for Credibility Nation to win. It definitely won’t be easy, and it won’t happen in a day, but we can do it. The path toward credibility starts with seeing and acknowledging that the world has changed. We used to live in a village economy where people did business with a handshake. That was a time when people exchanged goods and services for other goods and services without using money. In that kind of economy, when a proprietor's product didn’t live up to expectations, the villagers would either self-correct or ostracize. After the village economy, we transitioned to and are now in the industrial age. Didn't we leave the industrial age and move into the Internet age. Sort of. What we've done is to primarily use technology to extend the processes, rules, and approaches to business and life that were developed in the industrial age. The industrial age is a time where power and status are everything. The higher you rise on the corporate ladder, no matter what means you took to get there, the more successful and happier you become. The industrial age is dominated by self-satisfaction and self-interest. Today, we’re slowly transitioning to the global village. It is similar to the village economy with the big difference being our reach. We can now reach and need to be aware of millions of people from around the world. The keys to success and happiness in the global village are credibility and relationships. Since technology has enabled us to connect with more people, how we live and do business can easily be seen. Thus, presenting ourselves as credibly as we can allows others to want to get to know, like, and trust us. I wrote this book with the intention of enlightening humanity about what credibility truly is, how important it is as we move forward to the future, and how we can transform ourselves into credible humans. My hope is that this book will serve as a wake-up call, a reminder, and a blueprint for those who want to join me in this movement toward credibility. Now, take a look at yourself. Are you more in alignment with Credibility Nation than Dubious Nation? Or maybe, it’s the other way around. If you feel you're more dubious than credible, that’s okay. Don’t worry. There’s always room for change and transformation. There will always be people who will lend you a helping hand and guide you toward credibility. The doors of Credibility Nation will always be open to those who are willing and ready to transform themselves into better human beings. It’s up to you to take that first step. Will you take it? We need you to be the human you know in your heart you want to be. Please join me in this epic battle against Dubious Nation. The goal in my lifetime is to tip the scale.
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: · Build your credibility · Adapt your pitch to your audience · Win your listeners' minds and hearts · Overcome resistance to your proposals · Leverage the forces that move people to embrace new ideas
"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--
First published in 1989. Political science in Austria is a relatively young discipline. It began to gradually establish itself in the 60's and only as recently as 1971 was it anchored in the curriculum of Austrian universities as a separate field of study. With the present book in English the editors hope to stimulate the interest of international social scientists in Austria, to overcome language barriers, and to make the topical problems and developments of Austrian democracy accessible to an international reading public. The book is intended to reflect the current state of a discipline-political science. However, it is also to be a contribution to the further development of this discipline. It should stimulate further, intensive and critical occupation with the theme "parties and the party system in Austria."
Policy Entrepreneurship in Education aims to build the confidence and skills of education academics in securing higher impact for their work. It offers guidance and identifies methods of capturing and measuring impact, as well as practical advice in helping academics engage policy makers and influence society with their research. Written specifically for the field of education, the book utilises domestic and international examples to illustrate those policy entrepreneurship activities which advance impact and appeal to international audiences, who are increasingly concerned with how higher education studies in education can make a difference on the ground. Combining theory and practice, the book employs a practical approach to doing policy entrepreneurship. It is a unique offering that will appeal to all who have an academic or practical interest in policy change and how to affect this.