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Contemporary economic and business communication have become increasingly global, dynamic and fast changing. The obstacles Chinese entrepreneurs encounter in the business culture of The Netherlands are an example for problems Chinese entrepreneurs face when entering the European market. The title of this book refers to the uneasy, sometimes difficult, but also heart-warming and funny communication styles between the Dutch, European and Chinese business worlds. The book outlines a theoretical and practical approach towards styles of negotiation, and ways to approach Dutch, and in a larger context, European entrepreneurs. Bi-lingual paperback English/Chinese - Chinese/English business vocabulary with character and pinyin notations.
Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Chinglish offers a humorous and insightful look at misuses of the English language in Chinese street signs, products, and advertising. A long-standing favorite of English speaking tourists and visitors, Chinglish is now quickly becoming a culture relic: in preparation for the 2008 Olympic Games in Beijing, the Chinese government is determined to wipe out incorrect English usage.
An engaging celebration of global linguistic diversity, with plenty of fascinating cases of cross-linguistic variation in each chapter.
A survey of the quirks and quandaries of the English language, focusing on our strange and wonderful grammar Why do we say “I am reading a catalog” instead of “I read a catalog”? Why do we say “do” at all? Is the way we speak a reflection of our cultural values? Delving into these provocative topics and more, Our Magnificent Bastard Language distills hundreds of years of fascinating lore into one lively history. Covering such turning points as the little-known Celtic and Welsh influences on English, the impact of the Viking raids and the Norman Conquest, and the Germanic invasions that started it all during the fifth century ad, John McWhorter narrates this colorful evolution with vigor. Drawing on revolutionary genetic and linguistic research as well as a cache of remarkable trivia about the origins of English words and syntax patterns, Our Magnificent Bastard Tongue ultimately demonstrates the arbitrary, maddening nature of English— and its ironic simplicity due to its role as a streamlined lingua franca during the early formation of Britain. This is the book that language aficionados worldwide have been waiting for (and no, it’s not a sin to end a sentence with a preposition).
Featuring entirely original writings written exclusively for this work, this anthology is filled with 28 essays from foreigners who live or have lived in China for a significant period of time. The book contains beautiful and enlightening stories about China from such noteworthy writers as Simon Winchester, Peter Hessler, Susan Conley, and Alan Paul, among others. Through their personal stories, they illustrate the many sides of Chinese life--the weird, the fascinating, and the appalling--and share what it's like to live, learn, and love as an outsider in a land unlike any other in the world.
This controversial new book addresses the linguistic problems around compounds: words which sit on the borderline of syntax and morphology.
The field of education is consistently on the top of priority lists of every country in the world, yet few educators are aware of the progress elsewhere. Many techniques, programmes and methods are directly applicable across borders. This volume deals with education in China.
The most comprehensive overview available, this Handbook is an essential guide to sociolinguistics today. Reflecting the breadth of research in the field, it surveys a range of topics and approaches in the study of language variation and use in society. As well as linguistic perspectives, the handbook includes insights from anthropology, social psychology, the study of discourse and power, conversation analysis, theories of style and styling, language contact and applied sociolinguistics. Language practices seem to have reached new levels since the communications revolution of the late twentieth century. At the same time face-to-face communication is still the main force of language identity, even if social and peer networks of the traditional face-to-face nature are facing stiff competition of the Facebook-to-Facebook sort. The most authoritative guide to the state of the field, this handbook shows that sociolinguistics provides us with the best tools for understanding our unfolding evolution as social beings.