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This essay sheds light on Amazon's organizational environment, stakeholders, business culture, organizational structure, strategies, and value providers. The ample factors of Amazon's organizational environment play a paramount role in Amazon's profound success and unprecedented profitability as a multibillion dollar e-commerce company. "Amazon's key stakeholders are Amazon's investors, employees, directors, owners (shareholders), customers, associates, third party sellers, and the community from which the business draws its resources" ("stakeholder," n.d.). Amazon benefits their stakeholders in a myriad of different ways, such as by having created a slew of stable jobs for Amazon's employees, third party sellers, associates, and suppliers. Also, Amazon benefits communities by giving consumers the opportunity to conveniently purchase from millions of items from the comfort of their own homes twenty-four-seven for lower prices than competitors products. "For the most part, the value of Amazon's stock keeps consistently increasing" ("Amazon.com, inc. (nasdaq: amzn)," 2012). "Amazon intends to retain all future earnings to finance future growth and, therefore, does not anticipate paying any cash dividends in the foreseeable future" ("Faqs," n.d.). As a low cost leader, Amazon holds a significant amount of the market share throughout an exorbitant amount of markets, is set up to run cost-effectively, and heavily invests in research and development efforts to bolster long term financial growth. Amazon's business culture can be defined as a role culture. "A role culture is a culture with a rule of law with clear responsibility and reward system that provides stability, justice, and efficiency" ("Business culture," n.d.). "Amazon's vision is to be the Earth's most customer oriented company. This business model of Amazon.com is based on retaining customers for a considerable number of years -- twelve years by some analysts' forecasts -- in order to develop deep, continuing relationships that will justify the company's heavy investment in its' site" (Weinstein, 2012, p. 33-195). One can conclude that Amazon's business culture seems to be a desirable environment for employees to work in since it punctuates the continual strive for long term growth and success. Amazon organizational structure is a decentralized organizational structure. "This means that the decision making power is distributed and the departments and divisions may have different degrees of independence" ("organizational structure," n.d.). The distribution of power allows Amazon's individual departments to operate more efficaciously without being as greatly encumbered by corporate bureaucracy as they otherwise would if they were a centralized organization. Amazon utilizes a myriad of strategies to enhance and streamline their consumer's shopping experience which ultimately allows them to retain the lifetime value of their consumers. Amazon implements a product differentiation strategy to create more innovative products. Amazon also continues to exhibit a low cost leadership strategy. Furthermore, Amazon offers their consumers excellent customer service, recommends products to their individual consumers based on product recommendation algorithms, offers promotional items for pre-ordering their products, offers free shipping for orders above the twenty five dollar threshold, offers fulfillment and distribution services to third party sellers, and Amazon generates sales revenue from the sales of third party sellers on their website. Amazon also generates substantial sales revenue from authors who publish their eBooks and physical books on their platform. Amazon is also very easy to navigate through, has meticulous product descriptions, has insightful customer reviews, and simplifies the buying experience into being parred down to only a few clicks. Furthermore, Amazon is open twenty-four-seven which augments the level of convenience associated with purchasing products
Find out how Amazon conquered the world in just 50 minutes! In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world. In 50 minutes you will: • Learn about Amazon’s history, from 1994 right up to the present day • Understand its innovative business model and find out why it was so successful • Identify the opportunities and challenges for online shopping in the future ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Amazon is everywhere. In our mailboxes, in delivery vans clogging our streets, in an increasing portion of our air traffic, in our grocery stores, on our televisions, in our smart home devices, and in the infrastructure powering many of the websites we visit. Amazon’s tendrils touch the majority of online retail transactions in the United States and in many other countries. As Amazon changes the face of capitalist business, it is also changing global culture in multiple ways. This book brings together some of the most important analyses of Amazon’s pioneering business practices and how they intersect with and affect the components of everyday culture. Its contributors examine the political economy of Amazon’s platform, making the argument that it operates as an unregulated monopoly that is disruptive to the global economy and that its infrastructure and logistical operations increasingly alienate its workers and wreak many other social harms. Our contributors outline the practices of resistance that have been employed by organizers ranging from Amazon employees to artists to digital piecemeal laborers working on Amazon’s Mechanical Turk platform. They examine the broader cultural impact that Amazon has had, looking at things like Amazon Prime and the creation of unending consumption, the absorption of Whole Foods and its brand of ‘conscious capitalism,’ and the impact of Amazon Studios and Prime Video on everyday film and television viewing practices. This book examines the broader environmental impacts that Amazon is having on the world, looking at the slow violence it incurs, its underwhelming Climate Pledge, and the regional impacts that its business practices have. Lastly, this book gathers together some important artistic responses to Amazon for the first time in an appendix that offers readers insight into other ways in which critics of the company are making their voices heard and attempting to move broader audiences into solidarity against Amazon.
Essay from the year 2019 in the subject Business economics - Supply, Production, Logistics, grade: B, , language: English, abstract: To what extent is Amazon’s success based on their supply chain management? Amazon.com, Inc. is an American internet company which started as an online bookstore and was founded 24 years ago on July 5th 1994 by Jeff Bezos under the name Cadabra. The name was changed quickly in 1995 to its current name. The hugely successful tech giant, which was founded in a primitive garage in Seattle, now has a market cap of over US$1 trillion and is therefore the second most valuable public company in the world behind just Apple. It has even more impressive facts to offer such as being the largest Internet retailer in the world and second largest employer in the United states after Walmart or being the fastest company ever to reach $100billion in sales revenue within one year, taking only 20 years. At the end of 2018 Amazon had 647.500 employees, mainly thanks to its sprawling logistics network, and in the second quartile of 2018 it reported an impressive net income of $2.5 billion with the revenue being $52.9 billion.
Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.
Jeff Bezos has become the era's biggest business story. At one point the richest man on the planet, Amazon's executive chairman has built one of the most efficient wealth-creation machines in history with more than 2 percent of U.S. household income currently being spent on the hundreds of millions of products speedily shipped from the company's global warehouses. All this convenience, however, has a cost. "Bezonomics" promises massive job disruptions and the further infiltration of AI and Big Tech into our lives. In Bezonomics, award-winning Fortune magazine writer Brian Dumaine unveils the principles Bezos uses to gain increasing market power - customer obsession, extreme innovation, and long-term thinking, all driven by artificial intelligence - and shows how these tactics are being replicated by companies worldwide. If you want to know what the most unstoppable business model of the future will look like, this is a vital read.
“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Rhine-Waal University of Applied Sciences, language: English, abstract: Initially selling books online, the US company Amazon.com, Inc. has been transformed into a major online retailer over the course of its existence by providing its services to millions of customers around the world. Customer loyalty has always been essential to the success of a business, but never as much before as in the digital age. The associated customer loyalty programs are now an indispensable medium in the marketing world. Amazon is one of the most frequently mentioned examples of customer loyalty measures in general and in the world of e-commerce, in particular through its established premium program. Private labels and retailers take advantage of the multiple capabilities of the Amazon.com e-commerce platform, thereby increasing their sales and reaching new customers. Amazon's evolution from a website to an e-commerce partner and on to a development platform is driven by the spirit of innovation that is part of the company’s DNA of the company. The smartest minds in the world of technology come to Amazon.com to explore and develop technologies that make life easier for buyers, sellers, and developers around the world. The author objectifies Amazon's subjective claim of being a customer-centric company and identifies key-areas of customer- centricity by applying theoretical concepts of that topic to the company itself, resulting in an assessment of Amazons degree of customer centricity and giving readers a better understanding of the meaning and historical development of the concept.
What if you could peer inside the mind of one of the most successful entrepreneurs of our time? What if you could learn the principles that propelled him from a garage startup to a global empire? The Secret Behind Jeff Bezos' Billionaire Mindset takes you on an exclusive journey into the mind of Amazon founder Jeff Bezos, revealing the key strategies and philosophies that have fueled his extraordinary success. Through in-depth analysis and real-world examples, this book unveils the secrets behind Bezos' relentless drive, unwavering focus, and unconventional approach to business. You'll discover how his relentless customer obsession, embrace of failure, and commitment to long-term thinking have revolutionized industries and redefined the rules of business. Whether you're an aspiring entrepreneur, a seasoned executive, or simply someone looking to achieve greater success in your personal or professional life, this book will equip you with the tools and inspiration you need to unlock your own potential for greatness. Discover: The "Day 1" philosophy that keeps Amazon young and hungry The power of customer obsession and how to create a customer-centric culture Why embracing failure is essential for innovation and growth The art of frugality and how it can fuel long-term success The "think big, start small" approach to achieving ambitious goals How data-driven decision-making can revolutionize your business The secrets to building a high-performance team Why continuous learning and adaptation are essential for staying ahead of the curve The Secret Behind Jeff Bezos' Billionaire Mindset is your roadmap to unlocking a world of possibilities. It's time to unleash your inner Bezos and create a future that is limited only by your imagination. Are you ready to transform your mindset and achieve unprecedented success? This book is your key.