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The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Assembly language is as close to writing machine code as you can get without writing in pure hexadecimal. Since it is such a low-level language, it's not practical in all cases, but should definitely be considered when you're looking to maximize performance. With Assembly Language by Chris Rose, you'll learn how to write x64 assembly for modern CPUs, first by writing inline assembly for 32-bit applications, and then writing native assembly for C++ projects. You'll learn the basics of memory spaces, data segments, CISC instructions, SIMD instructions, and much more. Whether you're working with Intel, AMD, or VIA CPUs, you'll find this book a valuable starting point since many of the instructions are shared between processors. This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.
Expert advice on building a resume to get the job you want! Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to write a dynamic, effective resume that: Stands out in a resume database Builds a strong personal brand employers will want on their team Passes recruiters' six-second scan test Speaks to exactly what employers are looking for The new edition of this classic guide includes dozens of sample resumes as well as cutting-edge advice on resume-writing tactics. With Knock 'em Dead Resumes, 12th Edition, you'll grab employers' attention--and score the job you want.
Electronic music instruments weren't called synthesizers until the 1950s, but their lineage began in 1919 with Russian inventor Lev Sergeyevich Termen's development of the Etherphone, now known as the Theremin. From that point, synthesizers have undergone a remarkable evolution from prohibitively large mid-century models confined to university laboratories to the development of musical synthesis software that runs on tablet computers and portable media devices. Throughout its history, the synthesizer has always been at the forefront of technology for the arts. In The Synthesizer: A Comprehensive Guide to Understanding, Programming, Playing, and Recording the Ultimate Electronic Music Instrument, veteran music technology journalist, educator, and performer Mark Vail tells the complete story of the synthesizer: the origins of the many forms the instrument takes; crucial advancements in sound generation, musical control, and composition made with instruments that may have become best sellers or gone entirely unnoticed; and the basics and intricacies of acoustics and synthesized sound. Vail also describes how to successfully select, program, and play a synthesizer; what alternative controllers exist for creating electronic music; and how to stay focused and productive when faced with a room full of instruments. This one-stop reference guide on all things synthesizer also offers tips on encouraging creativity, layering sounds, performance, composing and recording for film and television, and much more.
The crime of the twenty-first century doesn't discriminate: ID theft has hit ordinary citizens and celebrities alike, from Oprah Winfrey to Steven Spielberg, and costs the economy $50 billion a year. Your Evil Twin covers this exploding crime from every possible angle. It includes exclusive whodunit details from mastermind identity thieves who have pilfered money from half the members of the Forbes 400, as well as exclusive interviews with a myriad of criminals in the Internet's underground, such as Russian hackers who have extorted money from U.S. banks. The book also issues a scathing indictment of the credit granting industry, from credit card issuers to the secretive credit reporting agencies, who have misunderstood the crime from the start, have been slow to respond, and bear much of the responsibility for the epidemic. Finally, Bob Sullivan, author and identity theft expert, probes the tepid solutions now being cobbled together by the industry and government. Bob Sullivan (Snohomish, WA), senior technology writer for MSNBC.com, is the nation's leading journalist covering identity fraud. He has written more than 100 articles on the subject since 1996, and is a regular contributor to MSNBC, CNBC, NBC Nightly News, the Today show, and various local NBC affiliates. With colleague Mike Brunker, Sullivan received the prestigious 2002 Society of Professional Journalists Public Service Award for ongoing coverage of Internet fraud.
Bringing together essays and photographs by leading Israeli practitioners, and complemented by maps, plans and statistical data, A Civilian Occupation explores the processes and repercussions of Israeli planning and its underlying ideology. It demonstrates how, over the last century, planning and architecture have been transformed from everyday professional practices into strategic weapons in the service of the state, which has sought to secure national and geopolitical objectives through the organization of space and in the redistribution of its population. In fact, as the book shows, Israeli architecture has consistently provided the concrete means for the pursuit of the Zionist project of building a national home for the Jewish people in the Land of Israel. As such, it is the first study to supplement the more familiar political, military and historical analysis of the Israel-Palestine conflict with a detailed description of the physical environments in which it is played out. The banning of the first edition of this book by its original publisher was proof, if any were needed, that architecture in Israel, indeed architecture anywhere, can no longer be considered a politically naive activity: the politics of Israeli architecture is the politics of any architecture.