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In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.
How to Sell Your Memoir: 12 Steps to a Perfect Book Proposal offers memoirists an easy-to-follow formula to create a winning book proposal that will attract agents and editors. Brooke Warner is a former acquiring editor and current publisher who breaks the nonfiction proposal into three editorial components and three marketing components. This ebook includes a section about platform—and an explanation of why memoirists need one and how they can build one—as well as real samples from authors who have sold their memoirs to traditional publishers off their proposals. Find easy-to-follow templates and smart tips for navigating agents and publishers, along with best practices memoirists can’t afford not to know!
Fifteen-year-old Iggy is good at three things: languages, witty retorts, and running from a fight. When a guy pulls a knife on him during a high school argument, all the banter in the world isn’t enough to save him, so Iggy resorts to his backup plan—running. But before he can make his escape, the locket he always wears around his neck heats up, and someone tackles him from behind, pinning him to the ground. Iggy’s never thought of himself as a fighter. He’s spent his life running from anything that can’t be solved with a quick one-liner or a snarky comeback. But as he learns more about the strange place he’s landed, one thing becomes abundantly clear: in the World on Skye, they need a hero. And Iggy just might be the one they’re looking for, even if he’s not so sure.
The first of the five-part MEDORAN CHRONICLES offers a new slant on magical parallel worlds – it's Harry Potter meets X-Men, with a twist of Narnia. With just one step, 16-year-old Alex Jennings's world changes - literally. Dreading her first day at a new school, Alex is stunned when she walks through a doorway and finds herself stranded in Medora, a fantasy world full of impossibilities. Desperate to return home, she learns that only Professor Marselle can help her... but he's missing. While waiting for him to reappear, Alex attends Akarnae Academy, Medora's boarding school for teenagers with extraordinary gifts. She soon starts to enjoy her bizarre new world and the friends who embrace her as one of there own, but strange things are happening at Akarnae, and Alex can't ignore her fear that something unexpected... something sinister... is looming. An unwilling pawn in a deadly game, Alex's shoulders bear the crushing weight of an entire race's survival. Only she can save the Medorans, but what if doing so prevents her from ever returning home? Will Alex risk her entire world... and maybe even her life - to save Medora?
Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
Promote and Sell Your Work! You've written a book, but if it doesn't sell, what's the point? In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect with key influencers who spread word of mouth Create raving fans who buzz about your book on social media Ignite your confidence to sell more books and make more money as an author. Whether you're a first-timer or an old-hand, self-published or traditionally published, a novelist or non-fiction writer, this is the only marketing guide you'll ever need.