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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
The guide clearly and concisely shows how to source legal information, and how to deal with legal databases and the need-it-now demands of the marketplace. This second edition has been fully revised and updated, and will include for the first time: Internet addresses for the leading law information sites (both free and subscriber-only), and information on the law publications/Internet sites of the newly formed Scottish Parliament and Welsh Assembly. Contents: Introduction; Finding and using a law collection; The literature of law in the British Isles; The literature of law in selected countries outside the British Isles; Contacts.
This popular guidebook offers all the necessary tools for formulating a thorough client assessment. Packaged together with a companion CD filled with lessons and exercises on the clinical interview, it will expand your clinical skills and increase your confidence as a practitioner.
The Road of a Thousand Wonders series is designed for legal professionals, forensic experts, tourists, and students. The reader catapults from a spectacular departure point in Salem, and visits roadside attractions, restaurants, curious stopping places and natural scenic areas on a particular route from Salem to a specific correctional institution in Oregon.
Audio Drama 2 is the second collection of plays by Neville Teller, intended both for lovers of radio drama and for podcast producers who specialise in audio drama.
Together till the End: A Blueprint for Successful Marriage was written with an intention to inspire couples all over the world to keep their marriages together until the end of time. The high rate of divorce and domestic violence makes many people believe that marriage is a terrible thing, but this book carries the truth that will bring hope to millions of people around the world. It brings deep psychological insights and spiritual revelations that will open the readers eyes of understanding and bring restoration to broken marriages. It highlights how our differences should work for us and not against us. Despite the many challenges of life, marriages can still thrive, and this book was written to help you make it happen for your marriage.
"Roland provides a well-balanced overview ... extensively illustrated and with timely coverage of some of the latest theories and research." -Stephen P. Ryder, Editor, Casebook: Jack the Ripper More than a century after he stalked the streets of London's East End, Jack the Ripper continues to exert a macabre fascination on the popular imagination. After scrupulously re-examining official documents of the time, investigative journalist Paul Roland strips away decades of myth and misconceptions to reveal the identity of a brand-new suspect who has never been seriously considered until now. If you are expecting a finger to be pointed at one of the usual suspects, be prepared to have your assumptions turned on their head. If these crimes were being investigated today, what would the authorities consider to be the vital clues? How would their profilers describe England's first serial killer and who would they be looking to convict? As Roland makes clear in this book, nothing about the Whitechapel murders can be taken at face value.
Ten years ago, when Sandy Malone was planning her Caribbean destination wedding, there was no Pinterest, no Instagram, and no Wedding Wire. The Knot and the Wedding Channel were in their infancy. And Malone was planning her wedding from scratch. The tips and advice in How to Plan Your Own Destination Wedding will help brides and grooms navigate the murky waters of destination-wedding planning—and they are murky because most do-it-yourself brides and grooms are looking to do something “different” from what all of their friends have done before them. Unfortunately, the more remote, bizarre, and challenging the destination is, the more attractive it appears to the do-it-yourself couple. That’s where Sandy Malone, star of Wedding Island (TLC), who has been planning weddings for ten years, comes in. She offers advice to brides and grooms on how NOT to spend money on things they don’t need to invest in, and where they DO need to spend money to make sure the event runs smoothly. She also gives tips on how to negotiate the contract with the venue, the “wetiquette” of invitations for destination weddings, finding and handling vendors abroad, and much more. This book offers the complete guide to destination weddings, by a true expert!
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!