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When you enter the world of syndicated content, you're often faced with the question of what is the "proper" way to do syndication. While syndication feeds have become a standard tool on the Web--you've seen their signposts: a little orange button labeled XML in white letters, or maybe buttons that say Atom, RSS 2.0, RSS 1.0, or even Feed--it is important that your syndication feed be an extension of your site. It should reflect your interests, your concerns, and your choices. This edoc will help you learn about these pervasive little blobs of XML markup: their purpose, the elements that make up a feed, the different formats, and the tools for generating and consuming feeds. The tutorial starts with a succinct description of what a feed really is, then it covers: What Makes Up a Feed: A look at the common container and entry elements for a feed, and what they do. Industry Support: An overview of the major players and tools for syndication feeds. Discovering Feeds: How to make your site easy to subscribe to. Subscribing To and Reading Feeds: A look at various aggregators and how to use them. Which Feeds Work Best for You: Should you use RSS 1.0, RSS 2.0, or Atom? Or all of them? Here's how to decide. This tutorial will help you get your syndication feed up and running, so you can then forget about it and focus instead on what's really important at your site: the content you are providing to the world.
"Originally developed by Netscape in 1999, RSS (which can stand for RDF Site Summary, Rich Site Summary, or Really Simple Syndication) is an XML-based format that allows web developers to describe and syndicate web site content. Using RSS files allows developers to create a data feed that supplies headlines, links, and article summaries from a web site. Other sites can then incorporate these elements into their pages automatically ... [this text] provides a comprehensive reference to the specifications and the tools that make syndication possible"--Back cover.
This step-by-step guide offers bloggers, web developers and programmers an understanding of content syndication and the technologies that make it possible. It highlights all the new features of RSS 2.0, and offers complete coverage of its rival technology, Atom.
This is a concise yet comprehensive guide to feeds and syndication for content professionals, web developers and marketing teams who want to understand what RSS and content syndication is, how it works, what it can for them, and how they can get it up and running. The feed formats and vocabularies are covered in depth, and the book does require some familiarity with XML, but no scripting or development expertise is necessary. The book starts by analyzing the need to distribute content that RSS emerged to meet. It outlines in development of the various formats as way of understanding how the technology map of today came about. The current status of the leading formats is summarized succinctly. Then RSS is examined in detail. The XML vocabulary and document structure is examined and explained clearly. Each element is illustrated with carefully chosen examples. The changes through RSS 0.9x to 2.0 are covered in depth as are extensions and modules such as BitTorrent, EasyNews and others. The book then goes on to examine the richness and complexity of RSS 1.0 and 1.1, again covering both how design decisions were made, then covering the XML structure in depth. The same in depth treatment is then given to Atom, comparing and contrasting the formats where appropriate.
The Resource Description Framework (RDF) is a structure for describing and interchanging metadata on the Web--anything from library catalogs and worldwide directories to bioinformatics, Mozilla internal data structures, and knowledge bases for artificial intelligence projects. RDF provides a consistent framework and syntax for describing and querying data, making it possible to share website descriptions more easily. RDF's capabilities, however, have long been shrouded by its reputation for complexity and a difficult family of specifications. Practical RDF breaks through this reputation with immediate and solvable problems to help you understand, master, and implement RDF solutions.Practical RDF explains RDF from the ground up, providing real-world examples and descriptions of how the technology is being used in applications like Mozilla, FOAF, and Chandler, as well as infrastructure you can use to build your own applications. This book cuts to the heart of the W3C's often obscure specifications, giving you tools to apply RDF successfully in your own projects.The first part of the book focuses on the RDF specifications. After an introduction to RDF, the book covers the RDF specification documents themselves, including RDF Semantics and Concepts and Abstract Model specifications, RDF constructs, and the RDF Schema. The second section focuses on programming language support, and the tools and utilities that allow developers to review, edit, parse, store, and manipulate RDF/XML. Subsequent sections focus on RDF's data roots, programming and framework support, and practical implementation and use of RDF and RDF/XML.If you want to know how to apply RDF to information processing, Practical RDF is for you. Whether your interests lie in large-scale information aggregation and analysis or in smaller-scale projects like weblog syndication, this book will provide you with a solid foundation for working with RDF.
Now you can satisfy your appetite for information This book is not about the minutia of RSS and Atom programming. It's about doing cool stuff with syndication feeds-making the technology give you exactly what you want the way you want. It's about building a feed aggregator and routing feeds to your e-mail or iPod, producing and hosting feeds, filtering, sifting, and blending them, and much more. Tan-talizing loose ends beg you to create more hacks the author hasn't thought up yet. Because if you can't have fun with the technology, what's the point? A sampler platter of things you'll learn to do Build a simple feed aggregator Add feeds to your buddy list Tune into rich media feeds with BitTorrent Monitor system logs and events with feeds Scrape feeds from old-fashioned Web sites Reroute mailing lists into your aggregator Distill popular links from blogs Republish feed headlines on your Web site Extend feeds using calendar events and microformats
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
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