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Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez
A determined little spider named Walter is trying to make a sturdy web that will stand up to the blustery wind. The webs he makes at first are woven in special shapes--a triangle, a square, a circle--but they are still wibbly-wobbly. Can Walter make a web that is both wonderful and strong? This simple, vibrant adventure is a lively companion to our two previous Tim Hopgood "first books": Wow! Said the Owl, about colors; and Hooray for Hoppy!, about the five senses.
The best classes have a life of their own, powered by student-led conversations that explore texts, ideas, and essential questions. In these classes, the teacher’s role shifts from star player to observer and coach as the students ▪ Think critically, ▪ Work collaboratively, ▪ Participate fully, ▪ Behave ethically, ▪ Ask and answer high-level questions, ▪ Support their ideas with evidence, and ▪ Evaluate and assess their own work. The Spider Web Discussion is a simple technique that puts this kind of class within every teacher’s reach. The name comes from the weblike diagram the observer makes to record interactions as students actively participate in the discussion, lead and support one another’s learning, and build community. It’s proven to work across all subject areas and with all ages, and you only need a little know-how, a rubric, and paper and pencil to get started. As students practice Spider Web Discussion, they become stronger communicators, more empathetic teammates, better problem solvers, and more independent learners—college and career ready skills that serve them well in the classroom and beyond. Educator Alexis Wiggins provides a step-by-step guide for the implementation of Spider Web Discussion, covering everything from introducing the technique to creating rubrics for discussion self-assessment to the nuts-and-bolts of charting the conversations and using the data collected for formative assessment. She also shares troubleshooting tips, ideas for assessment and group grading, and the experiences of real teachers and students who use the technique to develop and share content knowledge in a way that’s both revolutionary and truly inspiring.
Television scholarship has substantially ignored programming aimed at Black audiences despite a few sweeping histories and critiques. In this volume, the first of its kind, contributors examine the televisual diversity, complexity, and cultural imperatives manifest in programming directed at a Black and marginalized audience. Watching While Black considers its subject from an entirely new angle in an attempt to understand the lives, motivations, distinctions, kindred lines, and individuality of various Black groups and suggest what television might be like if such diversity permeated beyond specialized enclaves. It looks at the macro structures of ownership, producing, casting, and advertising that all inform production, and then delves into television programming crafted to appeal to black audiences—historic and contemporary, domestic and worldwide. Chapters rethink such historically significant programs as Roots and Black Journal, such seemingly innocuous programs as Fat Albert and bro’Town, and such contemporary and culturally complicated programs as Noah’s Arc, Treme, and The Boondocks. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the the preferences of audiences and producers of Black-targeted programming.
This user-friendly guide helps you untangle the mystery of spider webs and demystify the many purposes of silk, featuring over 40 species of spiders and their webs.
An original methodological framework for approaching the archived web, both as a source and as an object of study in its own right. As life continues to move online, the web becomes increasingly important as a source for understanding the past. But historians have yet to formulate a methodology for approaching the archived web as a source of study. How should the history of the present be written? In this book, Niels Brügger offers an original methodological framework for approaching the web of the past, both as a source and as an object of study in its own right. While many studies of the web focus solely on its use and users, Brügger approaches the archived web as a semiotic, textual system in order to offer the first book-length treatment of its scholarly use. While the various forms of the archived web can challenge researchers' interactions with it, they also present a range of possibilities for interpretation. The Archived Web identifies characteristics of the online web that are significant now for scholars, investigates how the online web became the archived web, and explores how the particular digitality of the archived web can affect a historian's research process. Brügger offers suggestions for how to translate traditional historiographic methods for the study of the archived web, focusing on provenance, creating an overview of the archived material, evaluating versions, and citing the material. The Archived Web lays the foundations for doing web history in the digital age, offering important and timely guidance for today's media scholars and tomorrow's historians.
Offers new understandings of gender construction and nation-building through the lens of recent Chinese television programs.
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.