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Liu has written a comprehensive text on Web mining, which consists of two parts. The first part covers the data mining and machine learning foundations, where all the essential concepts and algorithms of data mining and machine learning are presented. The second part covers the key topics of Web mining, where Web crawling, search, social network analysis, structured data extraction, information integration, opinion mining and sentiment analysis, Web usage mining, query log mining, computational advertising, and recommender systems are all treated both in breadth and in depth. His book thus brings all the related concepts and algorithms together to form an authoritative and coherent text. The book offers a rich blend of theory and practice. It is suitable for students, researchers and practitioners interested in Web mining and data mining both as a learning text and as a reference book. Professors can readily use it for classes on data mining, Web mining, and text mining. Additional teaching materials such as lecture slides, datasets, and implemented algorithms are available online.
The definitive book on mining the Web from the preeminent authority.
Web Mining is moving the World Wide Web toward a more useful environment in which users can quickly and easily find the information they need. Web Mining uses document content, hyperlink structure, and usage statistics to assist users in meeting their needed information. This book provides a record of current research and practical applications in Web searching. It includes techniques that will improve the utilization of the Web by the design of Web sites, as well as the design and application of search agents. This book presents research and related applications in a manner that encourages additional work toward improving the reduction of information overflow, which is so common today in Web search results.
The explosion of Web-based data has created a demand among executives and technologists for methods to identify, gather, analyze, and utilize data that may be of value to corporations and organizations. The emergence of data mining, and the larger field of Web mining, has businesses lost within a confusing maze of mechanisms and strategies for obta
This book introduces the reader to methods of data mining on the web, including uncovering patterns in web content (classification, clustering, language processing), structure (graphs, hubs, metrics), and usage (modeling, sequence analysis, performance).
Mining the World Wide Web: An Information Search Approach explores the concepts and techniques of Web mining, a promising and rapidly growing field of computer science research. Web mining is a multidisciplinary field, drawing on such areas as artificial intelligence, databases, data mining, data warehousing, data visualization, information retrieval, machine learning, markup languages, pattern recognition, statistics, and Web technology. Mining the World Wide Web presents the Web mining material from an information search perspective, focusing on issues relating to the efficiency, feasibility, scalability and usability of searching techniques for Web mining. Mining the World Wide Web is designed for researchers and developers of Web information systems and also serves as an excellent supplemental reference to advanced level courses in data mining, databases and information retrieval.
Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed. Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools. Get a straightforward synopsis of the social web landscape Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn Learn how to employ easy-to-use Python tools to slice and dice the data you collect Explore social connections in microformats with the XHTML Friends Network Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits "Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python." --Jeff Hammerbacher, Chief Scientist, Cloudera "A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data." --Alex Martelli, Senior Staff Engineer, Google
Web mining is the application of data mining strategies to excerpt learning from web information, i.e. web content, web structure, and web usage data. With the emergence of the web as the predominant and converging platform for communication, business and scholastic information dissemination, especially in the last five years, there are ever increasing research groups working on different aspects of web mining mainly in three directions. These are: mining of web content, web structure and web usage. In this context there are good number of frameworks and benchmarks related to the metrics of the websites which is certainly weighty for B2B, B2C and in general in any e-commerce paradigm. Owing to the popularity of this topic there are few books in the market, dealing more on such performance metrics and other related issues. This book, however, omits all such routine topics and lays more emphasis on the classification and clustering aspects of the websites in order to come out with the true perception of the websites in light of its usability.In nutshell, Web Mining: A Synergic Approach Resorting to Classifications and Clustering showcases an effective methodology for classification and clustering of web sites from their usability point of view. While the clustering and classification is accomplished by using an open source tool WEKA, the basic dataset for the selected websites has been emanated by using a free tool site-analyzer. As a case study, several commercial websites have been analyzed. The dataset preparation using site-analyzer and classification through WEKA by embedding different algorithms is one of the unique selling points of this book. This text projects a complete spectrum of web mining from its very inception through data mining and takes the reader up to the application level. Salient features of the book include: Literature review of research work in the area of web miningBusiness websites domain researched, and data collected using site-analyzer toolAccessibility, design, text, multimedia, and networking are assessedDatasets are filtered further by selecting vital attributes which are Search Engine Optimized for processing using the Weka attributed toolDataset with labels have been classified using J48, RBFNetwork, NaïveBayes, and SMO techniques using WekaA comparative analysis of all classifiers is reportedCommercial applications for improving website performance based on SEO is given
Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. These three research fields cover most content and activities on the Web. With the rapid growth of the World Wide Web, Web mining has become a hot topic and is now part of the mainstream of Web - search, such as Web information systems and Web intelligence. Among all of the possible applications in Web research, e-commerce and e-services have been iden- fied as important domains for Web-mining techniques. Web-mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service Web sites and services are used, e- bling the provision of better services for customers and users. Thus, this book will focus upon Web-mining applications in e-commerce and e-services. Some chapters in this book are extended from the papers that presented in WMEE 2008 (the 2nd International Workshop for E-commerce and E-services). In addition, we also sent invitations to researchers that are famous in this research area to contr- ute for this book. The chapters of this book are introduced as follows: In chapter 1, Peter I.
This book originates from the first European Web Mining Forum, EWMF 2003, held in Cavtat-Dubrovnik, Croatia, in September 2003 in association with ECML/PKDD 2003. The Web Mining Forum initiative is motivated by the insight that knowledge discovery on the Web, from the viewpoint of hyperarchive analysis, and, from the viewpoint of interaction among persons and institutions, are complementary, both for the conventional Web and for the Semantic Web. This book presents an introductory roadmap paper, four invited papers and six workshop papers, which were carefully selected during two rounds of reviewing and improvement. Among the topics addressed are Web usage mining, Web mining for the addition of semantics, semantically enhanced Web filtering, ontologies, wrapper induction, Web personalization, user profiling, user session evaluation, and evolution of Web usage patterns.