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We’ve come a long way since the days of flashing banner ads and scrolling news tickers. Today, the stunning motion design of iOS and Android dramatically improves a user’s experience — instead of detracting from it. The best sites and apps of today leverage animation to improve the feel and intuitiveness of their interfaces. Sites without animation are starting to feel antiquated. This book provides you with a technical foundation to implement animation in a way that’s both visually stunning and programmatically maintainable. Throughout, we consider the balance between enriching a page with motion design while avoiding unnecessary flourishes Readers will learn how to design loading sequences that ensure users stay fully engaged instead of tuning out, how to leverage simple physics principles to make apps respond naturally to users’ input (just like motion behaves in the real world), how to exploit CSS transforms to create rich depth in animations, and how to fully leverage JavaScript animation libraries like Velocity.js to streamline animation programming. From animation performance to theory, we cover everything needed to become a professional web animator. Whether you're a novice or professional web developer, this book is for everyone. Why is all of this so important? Why is it worth your time to become a professional motion designer? For the same reason that designers spend hours perfecting their pages’ font and color combinations, motion designers perfect their animations’ transition and easing combinations: Refined products feel superior. They leave users whispering to themselves, “Wow, this is cool”, right before they turn to a friend and exclaim, “You gotta try this.”
A new edition of Bloop Animation's popular animation guidebook packed with the latest recommendations and insights on how to turn your artistic passion into a professional film career! If you are an aspiring animator considering a career in film production or are curious about what it takes to make animated shorts, this is the book for you! Animation for Beginners is a comprehensive and modern introduction to the art and business of 3D animation from Bloop Animation founder, filmmaker, graphic novel author, and teacher Morr Meroz. With this guide, Meroz reveals a behind-the-scenes view of the pre-production, production, and post-production process along with an introduction to the skills you need and the different types of animation across the film industry. Along with these basics, you will learn: The 12 Principles of Animation The 8 Genres of Animated Shorts Writing an Animated Feature Film Career Paths for Animators and Tips on Starting a Career in Animation As a graduate of the School of Visual Arts and an animation professional, Meroz demystifies the business side of filmmaking with real-world advice for creating a compelling demo reel and portfolio site, hunting for a first job, and considering the pros and cons of freelancing versus working full-time. This is a perfect gift for illustrators, graphic designers, film students, and film industry professionals interested in how to "make it" as animators.
Creating user interfaces that are fun, practical, fluid, and memorable is hard. And existing learning materials don't explain the context of the UI problem that animations are trying to solve. That's where this book comes in. You'll gain a solid technical understanding of how to create awesome animations using CSS and learn how to implement common UI patterns, using practical examples that rely on animations to solve a core problem. Frontend web developers and designers will not only learn important technical details, but also how to apply them to solve real-world problems.
Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.
Effective Web Animation is timely, comprehensive, and tightly focused on the key issues professional Web designers care about most: creativity, quality, productivity, and speed. For all Web designers and developers ready to move beyond static text and images, including those with GIF animation experience who want to produce more effective, efficient animations.
Place of publication transcribed from publisher's website.
"A manual of methods, principles and formulas for classical, computer, games, stop motion and internet animators"--Cover.
Any questions you have about 2D or 3D animation in this new digital age are answered in this comprehensive guide for all budding digital animators, games artists and media production students. It is lavishly illustrated with inspirational colour throughout to show you what you can achieve. Whether you want to create moving digital imagery for TV, computer games, or new media you need to understand the production and creative processes, the constraints of each and how they fit together. Ensure you have all you need at your fingertips to compete in this fast-moving arena with this unique book and web package. www.guide2computeranimation.com provides the moving imagery outcomes of some of the animation discussed in the case studies chapter, where top FrameStore-CRC and 3 Ring Circus creatives give you their invaluable behind the scenes perspectives. In addition there are non-software specific 3D tutorials and direct links to a comprehensive range of related websites with further downloadable resources to make sure you stay up-to-date. Marcia Kuperberg is Deputy Head of the School of Media, Arts & Technology, West Herts College, UK. Contributions are also included from Martin Bowman, Rob Manton and Alan Peacock.
The exciting new book on the exciting new Blender 2.5! If you want to design 3D animation, here's your chance to jump in with both feet, free software, and a friendly guide at your side! Blender For Dummies, 2nd Edition is the perfect introduction to the popular, open-source, Blender 3D animation software, specifically the revolutionary new Blender 2.5. Find out what all the buzz is about with this easy-access guide. Even if you?re just beginning, you'll learn all the Blender 2.5 ropes, get the latest tips, and soon start creating 3D animation that dazzles. Walks you through what you need to know to start creating eye-catching 3D animations with Blender 2.5, the latest update to the top open-source 3D animation program Shows you how to get the very most out of Blender 2.5's new multi-window unblocking interface, new event system, and other exciting new features Covers how to create 3D objects with meshes, curves, surfaces, and 3D text; add color, texture, shades, reflections and transparency; set your objects in motion with animations and rigging; render your objects and animations; and create scenes with lighting and cameras If you want to start creating your own 3D animations with Blender, Blender For Dummies, 2nd Edition is where you need to start!