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Ready, set, liftoff! Align your team to one purpose: successful delivery. Learn new insights and techniques for starting projects and teams the right way, with expanded concepts for planning, organizing, and conducting liftoff meetings. Real-life stories illustrate how others have effectively started (or restarted) their teams and projects. Master coaches Diana Larsen and Ainsley Nies have successfully "lifted off" numerous agile projects worldwide. Are you ready for success? Every team needs a great start. If you're a business or product leader, team coach or agile practice lead, project or program manager, you'll gain strategic and tactical benefits from liftoffs. Discover new step-by-step instructions and techniques for boosting team performance in this second edition of Liftoft. Concrete examples from our practices show you how to get everyone on the same page from the start as you form the team. You'll find pointers for refocusing an effort that's gone off in the weeds, and practices for working with teams as complex systems. See how to scale liftoffs for multiple teams across the enterprise, address the three key elements for collaborative team chartering, establish the optimal conditions for learning and improvement, and apply the GEFN (Good Enough for Now) rule for efficient liftoffs. Throughout the book are stories from real-life teams lifting off, as seasoned coaches describe their experiences with liftoffs and agile team chartering. Focused conversations help the team align, form, and build enough trust for collaborating. You'll build a common understanding of the teams' context within business goals. Every liftoff is unique, but success is common!
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Mr Tanner the farmer pollutes his farm and mistreats his animals, leading them to stage a rebellion. They build an intergalactic space rocket to take them up into the clean, clear skies, far away from those who are polluting the planet. First a chicken, then a clever rabbit, and lastly a calm sheep, are chosen for test flights. But each time something goes wrong and the rocket returns to Earth. The animals don't know what to do. But then Farmer Tanner discovers the rocket and, determined to take it for his own, he zooms off into space, and is never seen again. Created in consultation with literacy specialist, Prue Goodwin, this edition contains the complete story, re-designed to help support children who are gaining confidence in reading.
Liftoff-it's the unexplored, often ignored, Agile project practice. As the first act of flight, a rocket launch requires an entire set of systems to lift the vehicle into orbit-not just the vehicle itself, but all the systems needed for smoothly moving off the ground into space. Likewise, your project needs its entire set of supporting systems in place to begin a successful journey to delivery. Whatever you call it (project kickoff, bootcamp, inception, or jump start), liftoff gives your team its trajectory, and launches your project. This critical practice informs, inspires, and aligns everyone to a singular purpose: the successful delivery of software. This success is in your hands! Agile veterans Diana Larsen and Ainsley Nies teach you how to organize and conduct liftoffs, hold team activities to discover what's most important, and offer a working framework for effective and lightweight agile chartering.
Liftoff! is your guide to leveling up as a design manager and leader. Its experience-driven approach--written by designers for designers--will help you hire and scale teams, develop careers, learn why diversity matters to your business, and solidify design's role in your organization. Liftoff! will elevate your skills to lead your team and company to new heights.
As Christian women we live in a foreign world where private parts and sexual preferences make it onto Facebook and Instagram; but talking about the frustrations and resentments of balancing babies in diapers and parents in Depends is taboo. Want to clear a room? Just talk about testicular or breast cancer, how your bowels are in an uproar, or that you and your bladder know every clean bathroom in a 100 mile radius of your home. When it comes to discussing medical issues, we are virtually an island unto ourselves. Afraid to ask, fear of knowing and weary of worry - these runaway feelings leave us wondering how we are to survive medical mayhem. Surviving Medical Mayhem explores, educates and empowers the reader to experience the many avenues that medical issues take us down through candid, tell it like it is medical parables. Difficult subjects are treated with grace and honesty using humor to cushion the pain, and Gods word to light the way. Gain God's perspective as you learn not only how to handle the outbreaks but to see the message behind the issues. Surviving Medical Mayhem brings help, hope, and honesty to inspire Christian women at a time when everything is discussed except what is really important: It's a prescription for healing with injections of humor for the soul that bring the reader from pressed to blessed.
An inspirational rallying call about education, race, and the true nature of equality—the Harvard Graduate School of Education convocation speech praised as “powerful” by Hillary Rodham Clinton in Teen Vogue and “inspired” by Justin Timberlake. In emotionally charged spoken-word poetry, Livingston shares a message of hope and hard truths, declaring that education can become an equalizer only if we first acknowledge the inequality and racial divides holding back America’s future. Livingston is dedicated to helping young people reach their celestial potential, and in his galvanizing commencement address, now adapted for the first time to the page, he calls on us to raise our voices on behalf of all children, as their brighter futures can light up our own. Together, we can lift off! Praise for Donovan Livingston “Donovan Livingston gave a powerful speech at the Harvard Graduate School of Education’s convocation. In a spoken-word poem, he shared his struggles in life and urged his fellow graduates to fight inequality and inspire students. . . . Donovan’s message hit home. . . . [He is] part of a rising generation that’s . . . standing up to some of the biggest challenges in the world today.”—Hillary Rodham Clinton, Teen Vogue “These are the words, and Donovan Livingston’s voice and spirit are the music, but in any form, this rare graduation speech tells us that learning is full of bias yet can lead us to the stars.”—Gloria Steinem “Donovan Livingston’s Lift Off is our youth’s gift to us. In this joyous young man’s voice is the promise of tomorrow.”—James McBride
Voted the Best Space Book of 2018 by the Space Hipsters The dramatic inside story of the epic search and recovery operation after the Columbia space shuttle disaster. On February 1, 2003, Columbia disintegrated on reentry before the nation’s eyes, and all seven astronauts aboard were lost. Author Mike Leinbach, Launch Director of the space shuttle program at NASA’s John F. Kennedy Space Center was a key leader in the search and recovery effort as NASA, FEMA, the FBI, the US Forest Service, and dozens more federal, state, and local agencies combed an area of rural east Texas the size of Rhode Island for every piece of the shuttle and her crew they could find. Assisted by hundreds of volunteers, it would become the largest ground search operation in US history. This comprehensive account is told in four parts: Parallel Confusion Courage, Compassion, and Commitment Picking Up the Pieces A Bittersweet Victory For the first time, here is the definitive inside story of the Columbia disaster and recovery and the inspiring message it ultimately holds. In the aftermath of tragedy, people and communities came together to help bring home the remains of the crew and nearly 40 percent of shuttle, an effort that was instrumental in piecing together what happened so the shuttle program could return to flight and complete the International Space Station. Bringing Columbia Home shares the deeply personal stories that emerged as NASA employees looked for lost colleagues and searchers overcame immense physical, logistical, and emotional challenges and worked together to accomplish the impossible. Featuring a foreword and epilogue by astronauts Robert Crippen and Eileen Collins, and dedicated to the astronauts and recovery search persons who lost their lives, this is an incredible, compelling narrative about the best of humanity in the darkest of times and about how a failure at the pinnacle of human achievement became a story of cooperation and hope.
Find out what it takes to become an astronaut from someone who knows! With Dr. Dave's first-hand photos and amusing illustrations, Go for Lift off is the go-to book for aspiring astronauts.