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Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Vols. for 1947-56 include an unnumbered convention issue called Passenger transport annual (title varies) Issued 1943-44 as sections of a regular no. and 1946 as no. 19? of v. 4.