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St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..
"The story behind how city officials marketed St. Petersburg to build it into a vacation hotspot"--
Step onto the field and bear witness to baseball's outsized impact on Florida's Sunshine City.
A New York Times Bestseller Oh, Florida! That name. That combination of sounds. Three simple syllables, and yet packing so many mixed messages. To some people, it’s a paradise. To others, it’s a punch line. As Oh, Florida! shows, it’s both of these and, more important, it’s a Petri dish, producing trends that end up influencing the rest of the country. Without Florida there would be no NASCAR, no Bettie Page pinups, no Glenn Beck radio rants, no USA Today, no “Stand Your Ground,” . . . you get the idea. To outsiders, Florida seems baffling. It’s a state where the voters went for Barack Obama twice, yet elected a Tea Party candidate as governor. Florida is touted as a carefree paradise, yet it’s also known for its perils-alligators, sinkholes, pythons, hurricanes, and sharks, to name a few. It attracts 90 million visitors a year, some drawn by its impressive natural beauty, others bewitched by its manmade fantasies. Oh, Florida! explores those contradictions and shows how they fit together to make this the most interesting state. It is the first book to explore the reasons why Florida is so wild and weird-and why that’s okay. Florida couldn’t be Florida without that sense of the unpredictable, unexpected, and unusual lurking behind every palm tree. But there is far more to Florida than its sideshow freakiness. Oh, Florida! explains how Florida secretly, subtly influences all the other states in the Union, both for good and for ill.
A History of American State and Local Economic Development relates the history of American local and state economic development from 1790 to 2000. This multi-variable, multi-disciplinary history employs a bottom-up policy-making systems approach while exploring the three eras of economic development.
Whether you’re a visitor or a local looking for something different, Florida Off the Beaten Path shows you the Sunshine State with new perspectives on timeless destinations and introduces you to those you never knew existed––from the best in local dining to quirky cultural tidbits to hidden attractions, unique finds, and unusual locales.
"Ken Follett has done it once more . . . goes down with the ease and impact of a well-prepared martini." —New York Times Book Review His name was Feliks. He came to London to commit a murder that would change history. A master manipulator, he had many weapons at his command, but against him were ranged the whole of the English police, a brilliant and powerful lord, and the young Winston Churchill himself. These odds would have stopped any man in the world—except the man from St. Petersburg.
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