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Utilising previously unpublished photographs, Howard Berry tells the story of Volvo buses and coaches.
With previously unpublished photographs documenting the bus and coach scene during this period within Wales.
In 2022, Volvo Bus UK celebrated fifty years of trading in the UK and Ireland. The first right-hand drive B58 chassis arrived on these shores at the end of 1971. The double deck front engine Ailsa came in 1973. Over the next fifty years, the various different models have been upgraded, redesigned, lengthened and fitted with bigger more powerful engines. And now, in 2023, Volvo electric single and double deck models are beginning to appear on UK roads. Volvo Bus is a subsidiary of the Swedish Vehicle builder Volvo AB, with a global presence worldwide. MCV is based in Salheya in Egypt. It was established in 1994 and has the capacity to build up to 6,000 buses and coaches per annum, with up to 5,000 employees. MCV and Volvo are collaborating in the development and building of the electric bus for the UK marketplace.
The book invites the reader, both Volvo fans and those with a more general interest in motoring – on board the company's landmark cars. Volvo Model by Model brings Volvo to life with the feel of the cars from behind the wheel, from the side-valve ÖV4 to the electric C40, with legends like the 240, the XC90 and the 850 in between. Volvo's marketing strategies from safety to sporty and back again are examined, with thoughts from contemporary road tests. So buckle up your Volvo-patented three-point safety belt, and prepare for the ride. In the 2020s Volvo is undergoing a resurgence, gaining mainstream desirability with record sales for six consecutive years. There is also huge interest in wider Scandinavian culture and design. Volvo Model by Model is a new look at the cars and cultural impact of Volvo. Always daring to be different, no other car manufacturer encapsulates its home nation so completely, accounting for one third of the Swedish dream Villa, Volvo, Vovve. Volvo started in 1927 but the open-topped ÖV4 didn't sell well in the harsh Swedish climate. This was a rare misstep, although there have some challenging aesthetics on the way like the 760. Volvo survived a failed marriage with Ford, which still produced one of the company's all-time best sellers. Volvo now has another home, China. Parent company Geely enables Volvo to freely express its Scandinavian style, and today's slick Swedes were voted the best-designed range of cars by British motorists. Concept Recharge points the way to an electric future.
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