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Large size hardcover book covering everything about Volkswagen and their vehicles. 550 Complete History facts, 100 Herbie The Love Bug facts, The famous VW Advertising Campaign with 402 ads, Year to Year breakdown of the Beetle 1945 and the Bus 1949, 65 Fun facts of things done with VWs all over the world, VWs used in 40 movies.
At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Patina Volkswagens is the first book to look at how and why Volkswagens with original paint and patina have become so popular. The book explores the many different facets of this trending hobby, from the cars themselves, to the owners and the global scene surrounding them.
The VW Beetle is one of the best-loved of all classic cars, with many thousands preserved across the world, many in regular use. Over the years countless changes were introduced, together making a mid sixties Beetle, for instance, very different from one built in the mid-50s, or mid-70s, despite the obvious similarities. With the aid of hundreds of full colour photographs this new edition in paperback documents all the Beetle's specification changes and model differences during the classic period 1949-67, making it possible to determine the original specification and fittings of any Beetle from this period.Uses the same format as for the highly successful VW Transporter spec guides. Aimed at early-Beetle owners and enthusiasts. Superbly illustrated with 300 colour photographs. New edition in paperback for 2018.
A comprehensive guide to original factory specification and equipment of VW Split-screen and Bay-window transporters. 265 photographs of 25 vehicles from Germany, the UK and the USA illustrate not only the people carriers but the many variations panel van, pick-up truck, double-cab pick-up and highroof panel van.
The history of hot rodding and performance cars has been well chronicled through the years. Books and magazines have covered the cars, builders, pioneers, engineers, early racers, muscle cars, street racers, etc. Most take a nostalgic and fun look at the cars that many have loved their entire lives. Some even cover the lifestyle, the hobby as it involves people, and the effort, time, and commitment people put into it. It is more than just a hobby to most, and to many, a certain wave of nostalgia comes over them when remembering what the car scene was like "back in the day." The local speed shop is an important element of the nostalgic feeling that people have when fondly remembering their hot rodding youth. Speed shops were not just parts stores, they were a communal gathering place for car guys wanting to talk smart, bench race, and catch up on the local scene, as well as to solicit the expert advice from the owner or staff behind the counter. Here, longtime hot rodder and industry veteran Bob McClurg brings you the story of the era and the culture of speed shops as told through individual shop's histories and compelling vintage photography. He covers the birth of the industry, racing versus hot rodding, mail-order, and advertising wars. You learn about the performance boom of the 1960s and 1970s, lost speed shops as well as survivors, and a overview of the giant mail-order speed shops of today.
Provides a history of the popular Volkswagen Beetle from its inception in the 1930s to its rebirth in 1998.