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Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
Escaping flatland -- Micro/macro readings -- Layering and separation -- Small multiples -- Color and information -- Narratives and space and time -- Epilogue.
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Times of Creative Destruction is about the years that followed the end of WWII, one of the most seminal and dramatic epochs in human history, during which extraordinary star-buildings were born, cities exploded, and an unprecedented world of a ‘Third Ecology’ emerged. Never before was there such a flurry of daring mega-constructions, such daring spatial acrobatics, ‘star’ buildings by star architects attained by star developers, mega-constructions, technological feats, and flourishing spatial acrobatics. But, for all its exhilarating creativity, this was also an era of unanticipated, intractable, irreversible destruction reducing the uniqueness and diversity of cultural, social and ecological peaks and valleys of our world, to a ‘desert flatland’, environmental inequality and unhappiness. This book critically discusses and revaluates these contradictory events, bringing together and commenting on a selection of shorter key texts by Tzonis and Lefaivre, the product of a rare research and writing partnership. The texts, published between the early 1960s and the present, are significant as documents that inform about the period. They are also important and timely because of their critical and influential role in the debates of this era, both creative and destructive.
We live in a visual culture. Today, people increasingly rely upon visuals to help them understand new and difficult concepts. The rise and stunning popularity of the Internet infographic has given us a new way in which to convey data, concepts and ideas. But the visual portrayal of truth is not a novel idea. Indeed, God himself used visuals to teach truth to his people. The tabernacle of the Old Testament was a visual representation of man's distance from God and God's condescension to his people. Each part of the tabernacle was meant to display something of man's treason against God and God's kind response. Likewise, the sacraments of the New Testament are visual representations of man's sin and God's response. Even the cross was both reality and a visual demonstration. As teachers and lovers of sound theology, Challies and Byers have a deep desire to convey the concepts and principles of systematic theology in a fresh, beautiful and informative way. In this book, they have made the deepest truths of the Bible accessible in a way that can be seen and understood by a visual generation.
From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.
In surveying the field of the anthropology of aesthetics, the author argues that the phenomenon of cultural relativism in easthetic preference may be accounted for by demonstrating that culturally varying notions of beauty are inspired by culturally varying sociocultural ideals.
In this illuminating book, art historian Thomas Puttfarken examines how pictorial composition and attitudes toward it changed between the early Renaissance and the beginning of the nineteenth century. Before 1600, a paintings overall composition was hardly ever discussed. As far as art theory and criticism were concerned, pictorial composition was a "discovery" of the seventeenth century, the author explains. In the first part of the book, Puttfarken investigates why pictorial composition did not figure in earlier accounts of the art. In Italy artists and patrons focused on large-scale wall paintings or altarpieces and on the presentation of life-size saints or protagonists whose physical proportions and interactions in narratives were considered more important than notions of overall effect or pictorial format. The second part of the book discusses the discovery of composition and Its consequences for both the theory and practice of painting, understood as the production of tableaux, or easel pictures. Puttfarken considers the effects on paintings of size, location, perspective, and relief, the relationship between ground and figures and between image and frame, and the different traditions defining Italian and Northern art. For readers with an interest in the theory and history of European art, this book is full of rich insights and fresh analyses.
What can political theory teach us about architecture, and what can it learn from paying closer attention to architecture? The essays assembled in this volume begin from a common postulate: that architecture is not merely a backdrop to political life but a political force in its own right. Each in their own way, they aim to give countenance to that claim, and to show how our thinking about politics can be enriched by reflecting on the built environment. The collection advances four lines of inquiry, probing the connection between architecture and political regimes; examining how architecture can be constitutive of the ethical and political realm; uncovering how architecture is enmeshed in logics of governmentality and in the political economy of the city; and asking to what extent we can think of architecture-tributary as it is to the flows of capital-as a partially autonomous social force. Taken together, the essays demonstrate the salience of a range of political theoretical approaches for the analysis of architecture, and show that architecture deserves a place as an object of study in political theory, alongside institutions, laws, norms, practices, imaginaries, and discourses.
The extraordinary life and ideas of one of the greatest—and most neglected—minds in history. Sir Thomas Browne (1605–1682) was an English writer, physician, and philosopher whose work has inspired everyone from Ralph Waldo Emerson to Jorge Luis Borges, Virginia Woolf to Stephen Jay Gould. In an intellectual adventure like Sarah Bakewell's book about Montaigne, How to Live, Hugh Aldersey-Williams sets off not just to tell the story of Browne's life but to champion his skeptical nature and inquiring mind. Mixing botany, etymology, medicine, and literary history, Aldersey-Williams journeys in his hero's footsteps to introduce us to witches, zealots, natural wonders, and fabulous creatures of Browne's time and ours. We meet Browne the master prose stylist, responsible for introducing hundreds of words into English, including electricity, hallucination, and suicide. Aldersey-Williams reveals how Browne’s preoccupations—how to disabuse the credulous of their foolish beliefs, what to make of order in nature, how to unite science and religion—are relevant today. In Search of Sir Thomas Browne is more than just a biography—it is a cabinet of wonders and an argument that Browne, standing at the very gates of modern science, remains an inquiring mind for our own time. As Stephen Greenblatt has written, Browne is "unnervingly one of our most adventurous contemporaries."