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Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
About the Book THE MOST POPULAR BIOGRAPHY OF INDIA’S COOLEST AND MOST SUCCESSFUL CRICKET CAPTAIN Mahendra Singh Dhoni is as calm and unruffled a sportsman on the field as he is self-effacing off it. But ‘brute strength’, ‘murderous form’ and ‘a man possessed’ were some of the phrases that came to mind when, on 5 April 2005 in Visakhapatnam, he exploded onto international consciousness by becoming the first regular Indian keeper to score a one-day century. With his striking form on the day, his long locks visible beneath his helmet, red tints glinting in the sunlight, ‘Mahi’ Dhoni had transformed from a boy hailing from an obscure small town to a sports legend with the aura of a rockstar. And yet, Dhoni was no child prodigy, no overnight success. When he made his international debut at 23, he was already mature by Indian cricket standards—with five grinding years of domestic cricket behind him. How that legend came to be, and grew from game to game, is told here by noted sportswriter Gulu Ezekiel in his crackling but measured prose. Captain Cool is the story of M.S. Dhoni, Indian cricket’s poster boy. It is also the heart-warming account of the life of a young man who won India the World Twenty20 in 2007, the 50-over World Cup title in 2011 and the Champions Trophy in 2013, but can still tell his throngs of admirers, ‘I am the same boy from Ranchi.’ .
Thoroughly updated for newnbsp;breakthroughs in multimedia nbsp; The internationally bestselling Multimedia: Making it Work has been fully revised and expanded to cover the latest technological advances in multimedia. You will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. nbsp;
Beloved of readers and booksellers, our Fierce Reads program has garnered tons of enthusiastic fans since its inauguration in 2012. Now, the authors you know and love are coming together in one book! With standalone short stories from a handpicked set of FR authors, this fabulous collection will often feature characters or worlds from existing Fierce Reads titles. Extended, personal introductions from each author will make this a must-buy for fans as well as a fantastic portal for engaging new readers with the program. With a wide range of genres and subject matter, there will be something here for everyone! Includes short stories from Marissa Meyer, Marie Rutkoski, Jennifer Mathieu, Anna Banks & Emmy Labourne, Courtney Alameda, Jessica Brody, Ann Aguirre, Lish McBride, Lindsay Smith, Katie Finn, Caragh M. O'Brien, Nikki Kelly, Gennifer Albin, Leigh Bardugo.
Greatly revised and expanded, with a new afterword, this update to Martin Jacques’s global bestseller is an essential guide to understanding a world increasingly shaped by Chinese power Soon, China will rule the world. But in doing so, it will not become more Western. Since the first publication of When China Rules the World, the landscape of world power has shifted dramatically. In the three years since the first edition was published, When China Rules the World has proved to be a remarkably prescient book, transforming the nature of the debate on China. Now, in this greatly expanded and fully updated edition, boasting nearly 300 pages of new material, and backed up by the latest statistical data, Martin Jacques renews his assault on conventional thinking about China’s ascendancy, showing how its impact will be as much political and cultural as economic, changing the world as we know it. First published in 2009 to widespread critical acclaim - and controversy - When China Rules the World: The End of the Western World and the Birth of a New Global Order has sold a quarter of a million copies, been translated into eleven languages, nominated for two major literary awards, and is the subject of an immensely popular TED talk.
Previously published in newpapers and magazines.