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Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
How Video Works raises the curtain on how video is created, scanned, transmitted, stored, compressed, encoded, delivered and streamed to its multitude of destinations. In today’s digital world, every content creator—individual as well as network or corporation—must understand the process of how video works in order to deliver not only the best quality video, but a digital video file with the most appropriate specifications for each particular use. This complete guide covers key stages of video development, from image capture to the final stages of delivery and archiving, as well as workflows and new technologies, including Ultra High Definition, metadata, signal monitoring, streaming and managing video files – all presented in an easy to understand way. Whether you are a professional or new video technician discovering the ins and outs of digital distribution, this book has the information you need to succeed. The updated third edition contains: • New sections on image capture as well as streaming and video workflows • A hands-on approach to using digital scopes and monitoring the video signal • Thorough explanations of managing video files, including codecs and wrappers • In-depth coverage of compression, encoding, and metadata • A complete explanation of video and audio standards, including Ultra HD • An overview of video recording and storage formats • A complete glossary of terms for video, audio and broadcast
Video Compression for Flash, Apple Devices and HTML5: Sorenson Media Edition, is a professional reference for producers seeking to distribute video over the Internet and to mobile devices--particularly Apple iDevices. Unlike the retail edition, this version contains specific instruction for using Sorenson Squeeze, Sorenson 360 and Squeeze Server and is designed for those using those tools. Content included in the retail edition that are not included in the Sorenson Media edition include chapters on live production and choosing an online video platforms, as well as instruction on encoding tools like Telestream Episode, the Adobe Media Encoder and Apple Compressor. In this book, you will learn: - The fundamentals of video streaming and compression, including adaptive streaming- H.264 encoding parameters using Sorenson Squeeze- The resolutions and data rates used by US and European media and prominent B2B and B2C sites, so you can configure your streaming video accordingly - How to encode for iTunes distribution to iDevices from iPods to the iPad 2- The critical differences between the key adaptive streaming technologies--including HTTP Live Streaming, Dynamic Streaming and Smooth Streaming--and how to encode for distribution via these techniques- How to accelerate video encoding on multiple-core workstations and LAN clusters- Which streaming file analysis tools provide the most important feedback. - How to create and configure Squeeze presets for producing H.264, VP6, WebM and VC-1 formats- How to upload, encode, manage your content and configure your player in Sorenson 360.- How to operate Squeeze Server, including creating presets, setting up watch folders, managing queues and an introduction to the programming API. About the Author: Jan Ozer has produced and encoded video since the CD-ROM days (1992) and has taught courses in video and streaming production since 1994--most recently at Streaming Media Seminars in New York, San Jose, Los Angeles and London, and for private organizations like Cisco, Lockheed and Johns Hopkins University. Jan was named a Streaming Media All Star in 2010. Jan has written or co-authored 14 books on digital video related topics, including the Hands-On Guide to Flash Video: Web Video and Flash Media Server with Stefan Richter.
Handbook of Mobility Data Mining, Volume One: Data Preprocessing and Visualization introduces the fundamental technologies of mobile big data mining (MDM), advanced AI methods, and upper-level applications, helping readers comprehensively understand MDM with a bottom-up approach. The book explains how to preprocess mobile big data, visualize urban mobility, simulate and predict human travel behavior, and assess urban mobility characteristics and their matching performance as conditions and constraints in transport, emergency management, and sustainability development systems. The book contains crucial information for researchers, engineers, operators, administrators, and policymakers seeking greater understanding of current technologies' infra-knowledge structure and limitations. Further, the book introduces how to design MDM platforms that adapt to the evolving mobility environment, new types of transportation, and users based on an integrated solution that utilizes sensing and communication capabilities to tackle significant challenges faced by the MDM field. This volume focuses on how to efficiently pre-process mobile big data to extract and utilize critical feature information of high-dimensional city people flow. The book first provides a conceptual theory and framework, then discusses data sources, trajectory map-matching, noise filtering, trajectory data segmentation, data quality assessment, and more, concluding with a chapter on privacy protection in mobile big data mining. - Introduces the characteristics of different mobility data sources, like GPS, CDR, and sensor-based mobility data - Summarizes existing visualization technologies of the current transportation system into a multi-view frame, covering the perspective of the three leading actors - Provides recommendations for practical open-source tools and libraries for system visualization - Stems from the editor's strong network of global transport authorities and transport companies, providing a solid knowledge structure and data foundation as well as geographical and stakeholder coverage
Telecom guide for businesspeople and nontechnical professionals. Updated for cloud services, social media and advanced mobile networks.
"A detailed introduction to presenting audio and video in HTML5, from markup through scripting. It will explain not just placing content in pages but interaction through Javascript APIs, to build media players that could be used cross-browser."--Resource description page.
HTML5 brings the biggest changes that HTML has seen in years. Web designers and developers now have a whole host of new techniques up their sleeves, from displaying video and audio natively in HTML, to creating realtime graphics directly on a web page without the need for a plugin. But all of these new technologies bring more tags to learn and more avenues for things to go wrong. HTML5 Solutions provides a collection of solutions to all of the most common HTML5 problems. Every solution contains sample code that is production-ready and can be applied to any project.
Edit and apply effects for stellar visual and special effects This important resource is like having a personal instructor guiding you through each lesson, while you work at your own pace. Each self-paced lesson lets you discover essential skills and explore the new features and capabilities of Adobe After Effects CC (Creative Cloud). Every lesson is presented in full color with step-by-step instructions. Video tutorials and lesson files on a companion DVD were developed by the same team of professional instructors and After Effects experts who have created many of the official training titles for Adobe Systems. Combines a full-color, step-by-step instructional book along with lesson files and video training from expert instructors Written for After Effects CC, a leading motion graphics and visual effects program that allows users to create and deliver compelling motion graphics and visual effects Demonstrates how to quickly get up to speed using After Effects to create and animate text, images, and video for the web, TV, and digital displays After Effects CC Digital Classroom takes you from the basics through intermediate-level topics, teaching you this complex software in a clear, approachable manner. DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.
This book provides recent research on soft computing and fuzzy methodologies in innovation management and sustainability. The uncertainty in the business world is increasing. Significant changes are generated unexpectedly, so using fuzzy logic and soft computing methods allows us to create flexible scenarios adaptable to new realities. Within the book, we will find different applications of fuzzy methodologies that can apply to various topics such as sustainability, innovation, tourism, costs, exports, systems administration, among others. The book's main contribution is the applicability of the various methodologies to specific cases, which allows generating a relationship between theory and practice. In addition, it has some bibliometric studies on various topics that give us a visualization of what has happened and where multiple topics are headed. This book is recommended mainly for students who wish to know how the various fuzzy and soft computing tools can be taken to real situations, allowing a better understanding of these and generating new visions of future applicability.