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Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guises—as the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, “Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.
Readers will fall for a side of Italy rarely seen with the just-turned-forty Peter Moore rattling around the country on the back of an ageing Vespa scooter — like himself, a little rough around the edges, and a bit slow in the mornings perhaps, but basically still OK.
This book investigates Vespa restoration in detail. The author strips and rebuilds largeframe models in his workshop, outlining common problems and how to address them. Aimed at the do-it-yourself enthusiast and featuring almost 900 photographs, it is an essential step-by step-guide to the complete renovation of your beloved largeframe scooter.
Auto a due ruote del primo dopoguerra, bandiera della rivoluzione giovanile, acclamato simbolo di stile in equilibrio sulla tradizione. La Vespa è qualcosa di più che lo scooter più venduto nel mondo, o un significativo simbolo del design italiano: è un irripetibile fenomeno di costume che accompagna la nascita del Paese dal 1946 ad oggi. La storia di questo magico "tappeto volante" in Italia e nel mondo e l'esame dettagliato di numerosi modelli sono accompagnati da splendide fotografie originali. Edizione in lingua inglese.
April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty-five years after its birth, the Vespa, of which over 17 million have been produced, has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.
Stop! Don’t buy a classic Vespa without buying this book first! Having this book in your pocket is just like having a real marque expert by your side. Learn how to spot a bad scooter quickly and how to assess a promising one like a professional. Get the right classic Vespa at the right price!
THE SPYING GAME – AMLETO VESPA ́S CHINESE AFFAIR (1920 – 1944) Amleto Vespa, (L’Aquila 1884 - Shanghai 1941), spent most of his life in Siberia, Manchuria and China; first as a spy for the Japanese and as an arms dealer, later as a spy for the Chinese, and again as a spy for the Japanese, during Japan’s occupation of China; finally, in 1938, he was linked to the Americans. Some of the secret missions and duties he was assigned as a secret agent were eventually detailed in the book "Secret Agent of Japan", published in London in 1938, and in the U.S. one year later, where he heavily denounced the Japanese occupation of China. He died mysteriously and was likely killed by the Japanese in the Philippines, in 1941. Soon after, his wife and children surfaced in the United States where they disappeared from public view. The reenactment of his biography (Vespa wrote very little about himself) was based on documents sourced from the Historical Archives of the Ministry of Foreign Affairs of the Italian Republic and family letters sent to Italy. Amleto Vespa’s exploits were retraced in their historical contexts: the end of World War I in Siberia, the Italian recruits who built the Trans-Siberian Railway, the Russian Revolution, the fall of the Chinese Empire, the Warlord Era in China, the Japanese occupation of Manchuria, and the Shanghai spy war of the 1930s. The book ends with his mysterious demise and the wall of silence that surrounded his book after the end of World War II.
In time for Vespa's 75th anniversary, Vespa: Style and Passion is the official history of the iconic Vespa scooter, with rich visuals that include studio images, period advertisements, and rare archival photographs.
Many post-war inventions were forgotten as incomes rose and the standard ofiving increased. The Vespa, however, developed from a utility vehicle inton international success - a cult object that has spawned societies and fansorldwide. This title tells its story.
Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.