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Vacation Goose Travel Guide Ankara Turkey is an easy to use small pocket book filled with all you need for your stay in the big city. Top 50 city attractions, top 50 nightlife adventures, top 50 city restaurants, top 50 shopping centers, top 50 hotels, and more than a dozen monthly weather statistics. This travel guide is up to date with the latest developments of the city as of 2017. We hope you let this pocket book be part of yet another fun Ankara adventure :)
A concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals.
This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. the book focuses on practical, managerial, and organizational best practices.
As Ecuador and the world at large grapple with the emerging challenge of the COVID-19 pandemic, it is important not to forget the fundamentals of the Ecuadorian economy and the success stories of 2019 and the start of 2020. We believe contained within these pages is an accurate, balanced account of the state of the Ecuadorian economy as of publication, told through the words of the dozens of top public- and private-sector figures. The Business Year's country-specific publications, sometimes featuring over 150 face-to-face interviews, are among the most comprehensive annual economic publications available internationally. This 212-page publication covers green economy, finance, hydrocarbons, mining, agriculture, construction, industry, transport, education, health, ICT, and tourism.
When reconstructing the past, the archaeologist needs to take into account all kinds of relevant information. Where no written sources are available, the natural sciences play an indispensable role. Troia is a remarkable site in this respect. The present excavation project at Troia, under the directorship of Manfred Korfmann, integrates various disciplines including geoarchaeology, archaeobotany, zooarchaeology, anthropology, geophysical prospection as well as chemical and technological studies of metal, stone and pottery. Hardly any other archaeological project is supported so intensely and on such a broad scale by archaeometric investigations as the international research group in Troia. In April 2001 an International Symposium was held in Heidelberg, Germany, with the aim of promoting scientific discussion and providing synopses of the various disciplines engaged in Troia. This volume contains most of the contributions presented at the symposium. Due to its broad natural scientific as well as its cultural-historic scope, not only will the specialist but also the interested layman find the book rewarding.
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
This volume summarizes and updates information about antibiotics and antimicrobial resistance (AMR)/antibiotic resistant genes (ARG) production, including their entry routes in soil, air, water and sediment, their use in hospital and associated waste, global and temporal trends in use and spread of antibiotics, AMR and ARG. Antimicrobial/antibiotic resistance genes due to manure and agricultural waste applications, bioavailability, biomonitoring, and their Epidemiological, ecological and public health effects. The book addresses the antibiotic and AMR/ARG risk assessment and treatment technologies, for managing antibiotics and AMR/ARG impacted environments The book's expert contributions span 20 chapters, and offer a comprehensive framework for better understanding and analyzing the environmental and social impacts of antibiotics and AMR/ARGs. Readers will have access to recent and updated models regarding the interpretation of antibiotics and AMR/ARGs in environment and biomonitoring studies, and will learn about the management options require to appropriately mitigate environmental contaminants and pollution. The book will be of interest to students, teachers, researchers, policy makers and environmental organizations.
Syria has long been one of the most trouble-prone and politically volatile regions of the Near and Middle Eastern world. This book looks back beyond the troubles of the present to tell the 3000-year story of what happened many centuries before. Trevor Bryce reveals the peoples, cities, and kingdoms that arose, flourished, declined, and disappeared in the lands that now constitute Syria, from the time of it's earliest written records in the third millennium BC until the reign of the Roman emperor Diocletian at the turn of the 3-4th century AD. Across the centuries, from the Bronze Age to the Rome Era, we encounter a vast array of characters and civilizations, enlivening, enriching, and besmirching the annals of Syrian history: Hittite and Assyrian Great Kings; Egyptian pharaohs; Amorite robber-barons; the biblically notorious Nebuchadnezzar; Persia's Cyrus the Great and Macedon's Alexander the Great; the rulers of the Seleucid empire; and an assortment of Rome's most distinguished and most infamous emperors. All swept across the plains of Syria at some point in her long history. All contributed, in one way or another, to Syria's special, distinctive character, as they imposed themselves upon it, fought one another within it, or pillaged their way through it. But this is not just a history of invasion and oppression. Syria had great rulers of her own, native-born Syrian luminaries, sometimes appearing as local champions who sought to liberate their lands from foreign despots, sometimes as cunning, self-seeking manipulators of squabbles between their overlords. They culminate with Zenobia, Queen of Palmyra, whose life provides a fitting grand finale to the first three millennia of Syria's recorded history. The conclusion looks forward to the Muslim conquest in the 7th century AD: in many ways the opening chapter in the equally complex and often troubled history of modern Syria.
Sponsored by many international agencies.