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An engaging look at how technology is undermining our creativity and relationships and how face-to-face conversation can help us get it back.
Packed with tested strategies and practical tips, this 30-day plan is the essential, life-changing guide to setting boundaries with your smartphone. “The Marie Kondo of brains . . . for the first time in a long time, I’m starting to feel like a human again.”—Kevin Roose, The New York Times Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up “just to check,” only to look up forty-five minutes later wondering where the time has gone? Do you say you want to spend less time on your phone—but have no idea how to do so without giving it up completely? If so, this book is your solution. Award-winning journalist Catherine Price presents a practical, hands-on plan to break up—and then make up—with your phone. The goal? A long-term relationship that actually feels good. You’ll discover how phones and apps are designed to be addictive, and learn how the time we spend on them damages our abilities to focus, think deeply, and form new memories. You’ll then make customized changes to your settings, apps, environment, and mindset that will ultimately enable you to take back control of your life.
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Does it have to be this way? Can’t resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In Sleeping with Your Smartphone, Harvard Business School professor Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and accomplish more at work. The good news is that this doesn’t require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team—working together and making small, doable changes. What started as an experiment with a six-person team at The Boston Consulting Group—one of the world’s elite management consulting firms—triggered a global initiative that eventually spanned more than nine hundred BCG teams in thirty countries across five continents. These teams confronted their nonstop workweeks and changed the way they worked, becoming more efficient and effective. The result? Employees were more satisfied with their work-life balance and with their work in general. And the firm was better able to recruit and retain employees. Clients also benefited—often in unexpected ways. In this engaging book, Perlow takes you inside BCG to witness the challenges and benefits of disconnecting. She provides a step-by-step guide to introducing change on your team—by establishing a collective goal, encouraging open dialogue, ensuring leadership support—and then spreading change to the rest of your firm. If you and your colleagues are grappling with the “always on” problem, it’s time to disconnect—and start reading.
Nowadays mobile communication is a part of culture among young people. Mobile phones are the vehicle for wider social change. Most of the millennials use social media tools such as Face book, Blogs, Twitter, Google, etc. They are ‘always on’ and connected to geographically-dispersed friendship groups. Mobile Learning means the personalized, connected, and interactive use of mobile phones in classrooms, collaborative learning, fieldwork, counseling and guidance. It is relevant for teaching, learning, research, and creative inquiry. It offers countless applications for self-study, reference, drill and practice, fieldwork, and research in hundreds of disciplines. Thus mobile learning has made “Education for all, anywhere, anytime, and any situation” possible. India has the world’s second-largest mobile phone user base and the world’s third-largest Internet user-base. In this context, the study conducted by Dr. C. Thenmozhi and Dr. K.S. Ramakrishnan is a significant one. This book deals with various dimensions of mobile learning in an exotic manner. It is not an exaggeration that this book is a must for students, teachers, and research scholars who are in the field of mobile learning. The book may pave the way for new findings. In that way, it is a lighthouse for the future researchers. The authors have penned such a good work in time and the academic fraternity may get many more such books in future.
Reviews have shown that mobile phone-based health interventions (mHealth interventions) are capable of improving health outcomes of patients in Africa, particularly for patients with chronic diseases such as non-communicable diseases (NCDs). But currently, most mHealth interventions are stopped after the pilot and the funding of the donors has ceased. The aim is to identify the reasons for the lacking integration of mHealth interventions against NCDs in sub Saharan African health systems. 10 countries from sub-Saharan Africa (SSA) were selected for the analysis. For the assessment a catalogue of indicators was developed. Data for the indicators was gathered from various sources: databases, literature reviews and expert interviews. mHealth against NCDs is still in its infancy. Inhibiting factors for the further uptake of mHealth are the lack of specific action points by the governments, the missing attention paid to the rising burden of NCDs, the non-utilization of the full potential of mHealth, the lack of financial incentives and standardized workshops/guidelines and lack of good governance. The access to mobile phones is also inhibited by the poor electricity infrastructure. Enabling factors in many countries are numerous published eHealth strategies, constantly improving legislative frameworks (such as data protection laws) and a growing technology start-up ecosystem.Reviews haben gezeigt, dass Mobiltelefon-basierte Gesundheitsinterventionen (mHealth Interventionen) in der Lage sind klinische Outcomes von Patienten in Afrika zu verbessern; insbesondere von Patienten mit chronischen Erkrankungen wie zum Beispiel nicht übertragbaren Krankheiten (NCDs). Jedoch bleiben die meisten mHealth Interventionen in der Projektphase und werden häufig, nachdem die Finanzierung der Geldgeber aufhört, gestoppt. Ziel dieser Arbeit ist es deswegen, die Ursachen für die mangelnde Integration von mHealth Interventionen gegen NCDs in die afrikanischen Gesundheitssysteme zu identifizieren. Für die Analyse wurden 10 Länder aus sub-Sahara Afrika (SSA) ausgewählt. Für die Bewertung wurde ein Katalog von Indikatoren entwickelt. Die Daten für die Indikatoren wurden aus verschiedenen Quellen gesammelt: Datenbanken, Literaturrecherchen und Experteninterviews. Hemmende Faktoren für eine flächendeckende Verbreitung sind unter anderem das Fehlen spezifischer Zielvorgaben durch die Regierungen, die fehlende Berücksichtigung von NCDs in den verschiedenen Digitalstrategien, die Nichtausschöpfung des vollen Potenzials von mHealth, das Fehlen von finanziellen Anreizen und standardisierten Workshops/Richtlinien, sowie mangelnde Good Governance. Außerdem wird der Zugang zu Mobiltelefonen durch die schlechte Elektrizitäts-Infrastruktur behindert. Fördernde Faktoren sind die zahlreichen eHealth-Strategien, die sich ständig verbessernden gesetzliche Rahmenbedingungen (z.B. Datenschutzgesetze) und die wachsenden Start-up-Ökosysteme.
From cloud computing to big data to mobile technologies, there is a vast supply of information being mined and collected. With an abundant amount of information being accessed, stored, and saved, basic controls are needed to protect and prevent security incidents as well as ensure business continuity. Applications of Security, Mobile, Analytic, and Cloud (SMAC) Technologies for Effective Information Processing and Management is a vital resource that discusses various research findings and innovations in the areas of big data analytics, mobile communication and mobile applications, distributed systems, and information security. With a focus on big data, the internet of things (IoT), mobile technologies, cloud computing, and information security, this book proves a vital resource for computer engineers, IT specialists, software developers, researchers, and graduate-level students seeking current research on SMAC technologies and information security management systems.
Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategy right now. Don’t be left behind! What is Mobile marketing? It is communicating with a customer or potential customer using their personal mobile device. It is the future of marketing and very few consumers have been exposed to it. Because of this, it offers a unique and distinct advantage to business owners that are looking to increase their marketing effectiveness. Marketing has evolved a lot in recent years due to technological advances and many businesses are finding it increasingly difficult to keep up with the changes. One of the biggest changes in technology, as it relates to marketing, is the rise of mobile marketing. This book is the complete guide for business owners looking to have a successful mobile marketing strategy . Here is a Preview of What You'll Find in “The Complete Guide To Mobile Marketing Success For Business Owners.” Learn the common mobile marketing mistakes that you should avoid Discover great tips for a successful mobile marketing campaign A list of important steps for planning a mobile marketing strategy Ways to use mobile marketing to attract new customers to your business and reach existing onesTips for finding your target audienceAnd much more! Download “The Complete Guide To Mobile Marketing Success For Business Owners” right now... If you’re serious about increasing your business’s online presence by using mobile marketing, you should buy this book now.