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Public diplomacy - the uncertain art of winning public support abroad for one's government and its foreign policies - constitutes a critical instrument of U.S. policy in the wake of the Bush administration's recent military interventions and its renunciation of widely accepted international accords. Wilson Dizard Jr. offers the first comprehensive account of public diplomacy's evolution within the U.S. foreign policy establishment, ranging from World War II to the present. Dizard focuses on the U.S. Information Agency and its precursor, the Office of War Information. Tracing the political ups and downs determining the agency's trajectory, he highlights its instrumental role in creating the policy and programs underpinning today's public diplomacy, as well as the people involved. The USIA was shut down in 1999, but it left an important legacy of what works and what doesn't in presenting U.S. policies and values to the rest of the world. Inventing Public Diplomacy is an unparalleled history of U.S. efforts at organized international propaganda.
Osgood focuses on major campaigns such as Atoms for Peace, People-to-People, and cultural exchange programs. Drawing on recently declassified documents that record U.S. psychological operations in some three dozen countries, he tells how U.S. propaganda agencies presented everyday life in America to the world: its citizens living full, happy lives in a classless society where economic bounty was shared by all. Osgood further investigates the ways in which superpower disarmament negotiations were used as propaganda maneuvers in the battle for international public opinion. He also reexamines the early years of the space race, focusing especially on the challenge to American propagandists posed by the Soviet launch of Sputnik.
This is a detailed study of how the U.S. Information Agency carries out its mission, and how it might improve. It outlines changes since 1984, summarizes former director Charles Z. Wick's accomplishments, and forecasts future possibilities under a new leadership. Advocating a greater focus on the Third World, the author describes how glasnost has affected U.S.-Soviet relations. The Worldnet innovation and Voice of America's modernization are some of the aspects of USIA operations presented by the author. ISBN 0-275-93112-9: $45.00.
This book provides an exhaustive account of America's public diplomacy during the Cold War.
"Each year, U.S. educational institutions enroll large numbers of foreign students in both graduate and undergraduate programs, and many other persons from abroad participate in training programs arranged by the U.S. Government, international agencies, or by private organizations. This report examines research pertaining to these students and trainees conducted primarily since 1967"--Abstract