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Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.
Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.
Innumerable books have been published on the two most famous fighter aircraft of all time, the Supermarine Spitfire and the Messerschmitt Bf109. But books setting out to tell the story of both aircraft are very much rarer - probably fewer than the fingers of one hand. Yet their joint story is one which bears retelling since both were essential to the air campaigns of World War Two. Incredibly, the men who designed them lacked any experience of designing a modern fighter. R J Mitchell had begun his career working on industrial steam locomotives, Willy Messerschmitt had cut his aeronautical teeth on light and fragile gliders and sporting planes. Yet both men not only managed to devise aircraft which could hold their own in a world where other designs went from state-of-the-art to obsolete in a staggeringly short time, but their fighters remained competitive over six years of front-line combat. Despite the different ways their creators approached their daunting tasks and the obstacles each faced in acceptance by the services for which they were designed, they proved to be so closely matched that neither side gained a decisive advantage in a titanic struggle. Had either of them not matched up to its opponent so well, then the air war would have been a one-sided catastrophe ending in a quick defeat for the Allies or the Axis powers, and the course of twentieth century history would have been changed beyond recognition.
Although there has been a certain amount of admiring writing about Airbus in Europe, there has been no previous attempt to weigh the issues even-handedly by exploring them on both sides of the Atlantic. Dogfight examines the roots of the conflict in the middle sixties and carries the story forward to the tentative agreement on some of the outstanding issues reached by the U.S. administration and the European Commission in the spring of 1992. In placing the controversy in its political and international context, the author has had access to many of the key players in the industry in both has interviewed a large number of politicians, officials, and senior airline and aircraft executives.
Dogfight tells the story of some of the most incredible air battles of modern warfare. Alfred Price's action-packed accounts place you in the cockpit, offering a rare insight into what it was like to face the enemy thousands of feet above the frontline. From operations over the fields of France during the First World War, through to accounts of the indomitable spirit of the RAF during the Battle of Britain, to the horrifying loss of life inflicted by Hitler's Blitzkrieg offensive, when more than 300 aircraft fell in air-to air combat during a single day of fighting; this book details the battles and the men who fought in them. The jet age is also heralded in by accounts of the air force's role in the Vietnam War and the Falkland. The role of reconnaissance aircraft in modern warfare is described alongside the precision of attacking pin-point targets during the Gulf War in Iraq. This book not only uncovers how the tactics of aerial warfare have changed through each major conflict of modern times, but also the dramatic narrative allows the reader to feel like they were there in the skies, flying alongside these incredible pilots.
This book tells the story of Australians and New Zealanders in one of the Second World War’s defining and most memorable campaigns. From July until October 1940, the German air force (the Luftwaffe) sought aerial supremacy in skies over England as a prerequisite for an invasion of Britain (Operation Sealion). The ensuing conflict of Luftwaffe and RAF aircraft in the long summer of 1940 became forever known as the Battle of Britain. Of the 574 overseas pilots in the campaign, the New Zealand contingent of 134 airmen was second in size only to the Polish contribution. The Australian involvement, though smaller, was a healthy 37. Thus a fifth of overseas pilots were Anzacs. Among these colonials were some of the Battle of Britain’s widely admired aces. Of the top ten pilots with the greatest number of victories two were New Zealanders (C. F. Gray and B. Carbury) and one an Australian (P. Hughes). Australian and New Zealand aircrew were also employed in attacking enemy Channel ports and airfields as part of Bomber and Coastal Command’s attempts to thwart invasion preparations and blunt the Luftwaffe aerial onslaught. The Anzacs also had a fellow compatriot at the highest level in the Fighter Command system: the highly regarded New Zealander Air Vice-Marshal Sir Keith Park, who was instrumental in devising and implementing the integrated air defence of Britain around Spitfire and Hurricane aircraft, radio control and radar. In the spring of 1940, he was given the command of Group 11, which would face the brunt of the German aggression in south-east England. The success of Park’s plans and operational initiatives, and the role played by Anzac pilots and aircrew, would all contribute to the conflict’s eventual successful outcome.
From an expert in the Pacific theater of World War II comes the tragic story of the pilots who fought the last fight of the war during the first hour of peace When Billy Hobbs and his fellow Hellcat aviators from Air Group 88 lifted off from the venerable Navy carrier USS Yorktown early on the morning of August 15, 1945, they had no idea they were about to carry out the final air mission of World War II. Two hours later, Yorktown received word from Admiral Nimitz that the war had ended and that all offensive operations should cease. As they were turning back, twenty Japanese planes suddenly dove from the sky above them and began a ferocious attack. Four American pilots never returned—men who had lifted off from the carrier in wartime but were shot down during peacetime. Drawing on participant letters, diaries, and interviews, newspaper and radio accounts, and previously untapped archival records, historian and prolific author of acclaimed Pacific theater books, including Tin Can Titans and Hell from the Heavens, John Wukovits tells the story of Air Group 88's pilots and crew through their eyes. Dogfight over Tokyo is written in the same riveting, edge-of-your-seat style that has made Wukovits's previous books so successful. This is a stirring, one-of-a-kind tale of naval encounters and the last dogfight of the war—a story that is both inspirational and tragic.
The largest weapons development effort ever undertaken by the State of Israel, the Lavi fighter program envisioned a new generation of high-performance aircraft. Controversially, Israel Aircraft Industries intended to develop and manufacture the fighters in Israel with U.S. financial support. The sophisticated planes, developed in the mid-1980s, were unique in design and intended to make up the majority of the Israeli Air Force. Though a great deal of prestige and money was staked, developmental costs increased and doubts arose as to whether the Lavi could be the warplane it was meant to be. Eventually, the program became a microcosm for the US-Israel relationship and of Israeli society itself--a study in the ambitions, fears, and internal divisions that shaped them. The fighter never made it to operational service. Despite the passage of time since its cancelation, the Lavi remains a controversial subject within Israeli society to this day. Until now, the full breadth and significance of the Lavi story has never been told. "Lavi: Israel's Lost Winged Lion" traces the evolution of the Lavi fighter from its genesis in the 1970s to its demise in August of 1987. Painting the era's political landscape on both sides of the ocean, author John Golan examines the roles of such Israeli military icons and political leaders as Ezer Weizman, Ariel Sharon, Menachem Begin, and Yitzhak Rabin. On the American side, Golan traces the evolution of U.S. government policy towards the program, detailing a complex, nuanced picture of the U.S. foreign policy apparatus and of U.S.-Israel relations in general--from President Reagan's public endorsement of the program on the White House lawn to Defense Secretary Caspar Weinberger's unremitting attempts to cancel the program in succeeding years.