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MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.
University Grants Commission National Eligibility Test (UGC NET) is a national level test which is held twice in a year by Central Board of Secondary Education (CBSE) on behalf of UGC. This test is for Junior Research fellowship (JRF) and Assistant Professor or for both in Indian Colleges & Universities. UGC NET Examination consists of 2 papers: Paper -1 is compulsory for all students and Paper -2 is related to candidates' Post Graduation Subject. NTA UGC NET/ JRF/ SET- PHYSICAL EDUCATION paper 2 book is designed according to the latest pattern and syllabus of the UGC NET applicable from June 2019 Examination. It covers all the aspects and concepts of Physical Education in detail that are mention in the book, completely covers whole syllabus in chapter wise manner which are divided into 33 Chapters, with more than 3500 multiple choice questions for thorough practice, also includes previous years' questions, 3 model papers as per the examination pattern and solved paper (July) 2018. All these features will make it a ladder of success in the preparation and will open great future possibilities for the aspirants. TABLE OF CONTENTS Solved Paper (July) 2018, Physical Education: Development and Growth and Teaching Aptitude, Recreation and Wellness, Social Aspects and Competitions of Sports, Exercise Physiology and Cardiorespiratory Adaptions, The Muscles, The Biochemical Aspects of Exercise and Recovery Process, Aging, Physiology Aspects and Massage, Women in sports, Kinesiology, Biomechanics and Motion, Mechanical Analysis of Movements, The Posture, The Sports Psychology and Motivation, Personality and Group Dynamics and Leadership in Sports, Cognitive Process and Training, Teaching Physical Education in India, Physical Education in Educational Institutions, Physical Education Curriculum Development, Health and Health Programmes, Nutrition and Nutritional Deficiencies, Health Problems and Remedies, First Aid, Sports training and Components of Fitness, Techniques and Planning in Sports, Methods of Research, Tools and Publication of Research Statistical Aspects of Research, Test Measurements and Evaluation, Body Composition, Measurement and Evaluation, Psychological and Physiological Testing, Management of Physical Education Activities, Personnel Managements, Public Relation and Event Management, Financial Management of Physical Education Activities, Model Papers (1-3).
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