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Presents a systematic rethinking of the power and limits of comparison in anthropology.
The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success. Effective brand management entails understanding your target market's demographics, psychographics, and behavioral patterns and strategically using this knowledge for your brand's positioning. By adopting a tone of voice, vocabulary, and personality unique to them as individuals, your brand is more likely to influence their purchasing decisions. "Clash of the Archetypes" is predicated on the concept of "The Archetypes." It is not a new-found advertising hack. This academic discipline dates back thousands of years. How do the most recognizable companies in the World arouse consumer interest? How can you make your brand feel more human and approachable? You must give your target market a reason to care about you if you want them to do so. If you are serious about establishing a brand personality that emotionally connects with your target market, this book is for you. One of the first issues to consider when building a company's brand and strategy is how to interact with the target audience in a way that appears natural and unforced. This enables them to personify the organization. This book will show you the methods the most successful firms in the World have used to create identities that resonate with the emotions and values of their target populations. Successful companies and products develop solid emotional relationships with their target market in a fundamentally human manner. Brands can establish stronger emotional ties with consumers by humanizing them. Your clients are not interested in receiving mass, impersonal communications from you. Genuine, personal connection is what people genuinely crave from the brands they support. As part of their brand strategy, the most successful companies in the World use a scientific personality structure to develop these kinds of meaningful interactions with their target audiences. This book examines how filmmakers and storytellers have utilized Brand Archetypes for decades to generate an emotional response from their audiences. You'll Discover: How consumers develop emotional bonds typically, when attempting to connect with consumers, marketers aim for two separate emotional states. The crucial role of "Human Characteristics" in "Business Branding." Insights into the future of consumer-brand relationships Formulating the character of your company's brand with the use of rigorous research Integrating the voice of your brand into every element of marketing When you're done reading, you'll understand precisely how to establish a brand personality that appeals to your target audience's particular wants or emotions. Then how to use that personality to form your company's visual identity. You'll also be able to display your personality via every touch point your audience has with your business brand. As you'll see, each is a chance to create a favorable impression on your target audience. Ongoing interactions tend to be retained in their memory and used later when purchasing decisions. The recommendations in this book will help your company's brand connect on a deeper, more personal level with its customers. Your brand's success can be credited to the human relationships made possible by your meticulous "Brand Personality Management." Can't wait to see you on the inside! Cheers!
The dead are rising! This blasphemous tome gives players and GMs everything they need to bring the shambling menace of the undead to their Pathfinder adventures. This book includes tools for fighting against the undead horde, but also options for the players themselves to control or even become undead creatures. GMs will find new tools and haunts, as well as information about the undead-plagued lands of the Lost Omens campaign setting. A massive bestiary section full of undead creatures brings more threats for GMs to use and summonable creatures for players, including more versions of classic undead like vampires, skeletons, and zombies. This 224-page hardcover rulebook also includes a full adventure themed around fighting the undead!
This Companion provides new ways of reading a wide range of influential women's poetry. Leading international scholars offer insights on a century of writers, drawing out the special function of poetry and the poets' use of language, whether it is concerned with the relationship between verbal and visual art, experimental poetics, war, landscape, history, cultural identity or 'confessional' lyrics. Collectively, the chapters cover well established and less familiar poets, from Edith Sitwell and Mina Loy, through Stevie Smith, Sylvia Plath and Elizabeth Jennings to Anne Stevenson, Eavan Boland and Jo Shapcott. They also include poets at the forefront of poetry trends, such as Liz Lochhead, Jackie Kay, Patience Agbabi, Caroline Bergvall, Medbh McGuckian and Carol Ann Duffy. With a chronology and guide to further reading, this book is aimed at students and poetry enthusiasts wanting to deepen their knowledge of some of the finest modern poets.
The first study of the synergies between postcolonialism and the genre of the short story composite, Unsettling Stories considers how the form of the interconnected short story collection is well suited to expressing thematic aspects of postcolonial writing on settler terrain. Unique for its comparative considerations of American, Canadian, and Australian literature within the purview of postcolonial studies, this is also a considered study of the difficult place of the postcolonial settler subject within academic debates and literature. Close readings of work by Tim Winton, Margaret Laurence, William Faulkner, Stephen Leacock, Sherwood Anderson, Olga Masters, Scott R. Sanders, Thea Astley, Tim O’Brien and Sandra Birdsell are positioned alongside critical discussions of postcolonial theory to show how awkward affiliations of individuals to place, home, nation, culture, and history expressed in short story composites can be usefully positioned within the broader context of settler colonialism and its aftermath.
Seven decades after India’s independence women members occupy 1 in 10 seats in the Lok Sabha, the lower house of the Indian Parliament. In analysing women’s limited presence in the Indian Parliament, Performing Representation breaks new ground in scholarship on gender and politics. It explores the possibilities and limits of parliamentary democracy and the participation of women in its institutional performances. This book offers new insights into the gendered nature of the performance, aesthetics, and norms of parliamentary life through an examination of electoral data, legislative debates, and life stories of women MPs. The authors avoid both the framing of women MPs either simply as challengers of masculinized institutional politics or only as docile actors in a gendered institution. Making a strong case for taking parliamentary politics seriously in these times of populism, the book raises critical questions about the politics of difference, claim-making, representation, and intersectionality and addresses these as part of global feminist debates on the importance of the women’s representation in political institutions.
The multimillion-copy New York Times bestselling author B.A. Paris returns to her heartland of gripping psychological suspense in The Therapist—a powerful tale of a house that holds a shocking secret. When Alice and Leo move into a newly renovated house in The Circle, a gated community of exclusive houses, it is everything they’ve dreamed of. But appearances can be deceptive... As Alice is getting to know her neighbours, she discovers a devastating secret about her new home, and begins to feel a strong connection with Nina, the therapist who lived there before. Alice becomes obsessed with trying to piece together what happened two years before. But no one wants to talk about it. Her neighbors are keeping secrets and things are not as perfect as they seem...
Man is dominated by his archetypes; they mould not only his history but his dreams. But how are we to define and evaluate them? Is it perhaps possible for us to relate more creatively to them? Originally published in 1981, these are some of the questions raised by this title. To answer them the author gathered together a vast amount of material drawn from Eastern and Western traditions, from science, literature, art and poetry. The answers he puts forward are often highly original and will surely challenge many of our most cherished patterns of thought. There emerges from this book what can only be described as a global metaphysical system, yet the author’s language is not that of an ordinary metaphysical treatise, and what he writes offered new challenge and hope to those suffering from the despair and cynicism engendered by a great deal in modern society at the time. Zolla does not, however, advocate a return to earlier historical patterns, nor is he proposing a new Utopia, but rather offers us a brilliant series of lessons in the art of centring. In the words of Bernard Wall, writing in the Times Literary Supplement, Zolla’s ‘deep, polymathic probing of the terms of human existence makes it sensible to compare him with Simone Weil, while some of his conclusions about ultimate mysteries – expressed in signs, symbols and sacraments, the sense of which we have lost – will make us think of the later T. S. Eliot’.
Unsettling America explores the cultural politics of Indianness in the 21st century. It concerns itself with representations of Native Americans in popular culture, the news media, and political debate and the ways in which American Indians have interpreted, challenged, and reworked key ideas about them. It examines the means and meanings of competing uses and understandings of Indianness, unraveling their significance for broader understandings of race and racism, sovereignty and self-determination, and the possibilities of decolonization. To this end, it takes up four themes: -false claims about or on Indianness, that is, distortions, or ongoing stereotyping; -claiming Indianness to advance the culture wars, or how indigenous peoples have figured in post-9/11 political debates; -making claims through metaphors and juxtaposition, or the use of analogy to advance political movements or enhance social visibility; and -reclamations, or exertion of cultural sovereignty.