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Vols. for 1950-19 contained treaties and international agreements issued by the Secretary of State as United States treaties and other international agreements.
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Clara’s words “Where’s The Beef?” bring her to the attention of the American public. The media joins in. Newspaper reporters and TV commentators begin to seek out Clara for interviews. She begins a fast-paced career representing Wendy’s throughout the country. Although inexperienced, Clara proves to be capable and resourceful. Clara had roots in a Jewish shelter in Russia. Her parents, Judith and Wolf Swerdlove, had eight children. Wolf left Russia when he was being drafted for the second time. The family followed in waves, with the eldest children working hard to make immigration possible for the younger ones. The family was poor and uneducated, but managed to adjust to living in America. When she became famous and known to many, her family looked on in wonder and amazement. Marlene Necheles, her daughter, tells a story of appearances on the Today Show and Merv Griffen. There were visits at famous restaurants and radio interviews. Clara becomes the voice of the elderly who are often ignored or neglected. The American Cattle Association invites Clara to their convention in DC, and she almost gets to the White House. In countless other appearances, Clara captures the love of the American public.