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The invisible don’t build great businesses. The unignorable do. In the digital age, being good at your job is no longer enough. To be truly successful, you must be both talented and visible. Building an authentic personal brand is the key to getting the recognition you deserve and the opportunities you dream of. Everyone has a reputation. So why not build a reputation you love? One that is authentic, plays to your strengths and boosts your business. In Unignorable, Oliver Aust takes you through a 30-day framework to build your personal brand online and offline. You will work on your mindset, motivation, method and message. By the end of the four weeks, you will have a tailor-made personal branding strategy and the skills required to execute it with maximum success. You will have learned how to become truly unignorable. In uncertain times, your reputation is your greatest asset.
"The Bible of the Red Pill", The Rational Male® is a rational and pragmatic approach to intersexual dynamics, and the social and psychological underpinnings of intergender relations. The book is the compiled, ten-year core writing of author/blogger Rollo Tomassi from therationalmale.com. Rollo Tomassi is one of the leading voices in the globally growing, male-focused online consortium known as the "Manosphere". Outlined are the concepts of positive masculinity, the feminine imperative, plate theory, operative social conventions and the core psychological theory behind Game awareness and "red pill" ideology. Tomassi explains and outlines the principles of intergender social dynamics and foundational reasoning behind them.
How did two teenagers brutally murder an innocent child...and why? And how did their brilliant lawyer save them from the death penalty in 1920s Chicago? Written by a prolific master of narrative nonfiction, this is a compulsively readable true-crime story based on an event dubbed the "crime of the century." In 1924, eighteen-year-old college students Nathan Leopold and Richard Loeb made a decision: they would commit the perfect crime by kidnapping and murdering a child they both knew. But they made one crucial error: as they were disposing of the body of young Bobby Franks, whom they had bludgeoned to death, Nathan's eyeglasses fell from his jacket pocket. Multi-award-winning author Candace Fleming depicts every twist and turn of this harrowing case--how two wealthy, brilliant young men planned and committed what became known as the crime of the century, how they were caught, why they confessed, and how the renowned criminal defense attorney Clarence Darrow enabled them to avoid the death penalty. Following on the success of such books as The Rise and Fall of Charles Lindbergh and The Family Romanov, this acclaimed nonfiction writer brings to heart-stopping life one of the most notorious crimes in our country's history.
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand.
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
In 1919 Nancy Astor was elected as the Member of Parliament for Plymouth Sutton, becoming the first woman MP to take her seat in the House of Commons. Her achievement was all the more remarkable given that women (and even then only some women) had only been entitled to vote for just over a year. In the past 100 years, a total of 491 women have been elected to Parliament. Yet it was not until 2016 that the total number of women ever elected surpassed the number of male MPs in a single parliament. The achievements of these political pioneers have been remarkable – Britain has now had two female Prime Ministers and women MPs have made significant strides in fighting for gender equality from the earliest suffrage campaigns to Barbara Castle's fight for equal pay to Harriet Harman's recent legislation on the gender pay gap. Yet the stories of so many women MPs have too often been overlooked in political histories. In this book, Rachel Reeves brings forgotten MPs out of the shadows and looks at the many battles fought by the Women of Westminster, from 1919 to 2019.
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change