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" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement
Hitherto, there has been no book that attempted to sum up the breadth of Umberto Eco’s work and it importance for the study of semiotics, communication and cognition. There have been anthologies and overviews of Eco’s work within Eco Studies; sometimes, works in semiotics have used aspects of Eco’s work. Yet, thus far, there has been no overview of the work of Eco in the breadth of semiotics. This volume is a contribution to both semiotics and Eco studies. The 40 scholars who participate in the volume come from a variety of disciplines but have all chosen to work with a favorite quotation from Eco that they find particularly illustrative of the issues that his work raises. Some of the scholars have worked exegetically placing the quotation within a tradition, others have determined the (epistemic) value of the quotation and offered a critique, while still others have seen the quotation as a starting point for conceptual developments within a field of application. However, each article within this volume points toward the relevance of Eco -- for contemporary studies concerning semiotics, communication and cognition.
This book provides a comprehensive introduction to the work and thought of Umberto Eco - one of the most important writers in Europe today.
The first comprehensive study in English of Umberto Eco's theories and fictions.
The Philosophy of Umberto Eco stands out in the Library of Living Philosophers series as the volume on the most interdisciplinary scholar hitherto and probably the most widely translated. The Italian philosopher’s name and works are well known in the humanities, both his philosophical and literary works being translated into fifteen or more languages. Eco is a founder of modern semiotics and widely known for his work in the philosophy of language and aesthetics. He is also a leading figure in the emergence of postmodern literature, and is associated with cultural and mass communication studies. His writings cover topics such as advertising, television, and children’s literature as well as philosophical questions bearing on truth, reality, cognition, language, and literature. The critical essays in this volume cover the full range of this output. This book has wide appeal not only because of its interdisciplinary nature but also because of Eco’s famous “high and low” approach, which is deeply scholarly in conception and very accessible in outcome. The short essay “Why Philosophy?” included in the volume is exemplary in this regard: it will appeal to scholars for its wit and to high school students for its intelligibility.
Presents four theories describing the limits of literary interpretation, challenging "the cancer of uncontrolled interpretation" that diminishes the meaning and the basis of communication. -- Back cover.
Discusses the differences between "open" and "closed" texts, or, texts that actively involve the reader and texts that evoke a limited, predetermined response from the reader. -- Back cover.
Author of T̀he name of the Rose', collage and short story about war and harmony.
Best-selling author Umberto Eco's latest work unlocks the riddles of history in an exploration of the "linguistics of the lunatic," stories told by scholars, scientists, poets, fanatics, and ordinary people in order to make sense of the world. Exploring the "Force of the False," Eco uncovers layers of mistakes that have shaped human history, such as Columbus's assumption that the world was much smaller than it is, leading him to seek out a quick route to the East via the West and thus fortuitously "discovering" America. The fictions that grew up around the cults of the Rosicrucians and Knights Templar were the result of a letter from a mysterious "Prester John"—undoubtedly a hoax—that provided fertile ground for a series of delusions and conspiracy theories based on religious, ethnic, and racial prejudices. While some false tales produce new knowledge (like Columbus's discovery of America) and others create nothing but horror and shame (the Rosicrucian story wound up fueling European anti-Semitism) they are all powerfully persuasive. In a careful unraveling of the fabulous and the false, Eco shows us how serendipities—unanticipated truths—often spring from mistaken ideas. From Leibniz's belief that the I Ching illustrated the principles of calculus to Marco Polo's mistaking a rhinoceros for a unicorn, Eco tours the labyrinth of intellectual history, illuminating the ways in which we project the familiar onto the strange. Eco uncovers a rich history of linguistic endeavor—much of it ill-conceived—that sought to "heal the wound of Babel." Through the Middle Ages and the Renaissance, Greek, Hebrew, Chinese, and Egyptian were alternately proclaimed as the first language that God gave to Adam, while—in keeping with the colonial climate of the time—the complex language of the Amerindians in Mexico was viewed as crude and diabolical. In closing, Eco considers the erroneous notion of linguistic perfection and shrewdly observes that the dangers we face lie not in the rules we use to interpret other cultures but in our insistence on making these rules absolute. With the startling combination of erudition and wit, bewildering anecdotes and scholarly rigor that are Eco's hallmarks, Serendipities is sure to entertain and enlighten any reader with a passion for the curious history of languages and ideas.