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Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
Official Signs & Icons 3 is a 368-page third edition of this design reference. It contains 8,400 images in sixteen standard symbol sets, designed by internationally recognized designers for organizations including the AIGA, SEGD, ISO, ANSI, CNIS, UNCRT, MTA, APEC, WMO, etc. Topics include symbol and sign systems for highway, airport and public transportation in the U.S. and overseas; hospitality/travel; safety; electronics/mechanical; recreation; Braille/semaphore; notations for currency, music and mathematics; mapmaking; meteorology/weather; health care; international flags, and more.This up-to-date studio reference is thoroughly researched, indexed and annotated with chapter intros, notes, bibliography, and resources. Includes detailed background and technical information for professional designers, wayfinding specialists, sign-makers and the lay public.