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Two famous and powerful men of the late Victorian and early Edwardian era, Joseph Chamberlain (1836-1914) and George Cadbury (1839-1922), towered over one of the great cities of the British Empire - Birmingham. Together, they offer a fascinating window into the rapidly changing world in which they lived and the preoccupations of their generation. Throughout their lives both men pursued a common mission - to improve the lives of their fellow citizens - and zealously pursued a philosophy of social and civic responsibility rooted in nonconformist religion. However, these were very different characters sharing a single stage. Having aggressively built a fortune in engineering as a young man, Chamberlain entered civic politics and, during three terms as mayor, he made Birmingham the global model of good civic governance. But his ambitions stretched beyond Birmingham to Westminster where he became the first great middle-class statesman of modern Britain and the leading Radical of the age although his career ended in failure and he never achieved the highest office he craved. Throughout this tubulent career, Birmingham, sometimes referred to as his "Duchy", remained Chamberlain's political base and his family home. It was here after an incapacitating stroke, Chamberlain was buried following a funeral where the size of the crowds brought the whole city to a halt. It was also here in Birmingham that Cadbury created his fortune and where his programmes for social improvement caught the attention of the world. Taking control of the confectionary business established by his Quaker family, Cadbury built it into one of the first great global brands. The wealth he created allowed Cadbury to introduce far-sighted benefits for his workers including the visionary model village of Bournville which was his response to the jerry-built slum housing of his workforce. Then around the houses, schools and green open spaces of Bournville Cadbury created a distinct community founded on strict adherence to his Quaker values of temperance and industrial discipline. Meanwhile, on the national stage Cadbury successfully campaigned to improve the lives of men and women labouring in sweatshops and worked for the introduction of pioneering social reforms including non-contributory old age pensions. Throughout this time, unlike Chamberlain, he abhorred party politics and his pacifist views brought them into conflict during the Anglo Boer War which Chamberlain championed. By his death, Cadbury was lauded as one of the leading philanthropists of his age. So, both Chamberlain and Cadbury championed political and social reform based on their experiences in Birmingham and subsequently became important figures of British life. Yet for all that they had in common, they were radically different from each other. Their ambitions and their methods for effecting change, took divergent routes and as a result from time-to-time they came into conflict in the arena of national affairs and in Birmingham," where they were reluctant neighbours. Two Titans: One City is the first study to explore, compare and contrast the lives of these two very famous but very different figures, Historian and author, Andrew Reekes uses archives, correspondence and contemporary accounts to reveal the fascinating lives and rivalries of these two important figures of their age.
The British electorate swelled dramatically with the passing of the Second Reform Act in 1867. This presented the political class with a significant challenge. Here was a large, new electorate which needed to be understood, managed, enthused, and persuaded to vote for the right candidate in local and parliamentary elections. From this time onwards education and democratic involvement of these new voters became vital for political success. In Birmingham, the town of a thousand trades, Joseph Chamberlain and his allies were faced with an electorate which had tripled in size overnight and many of whom had never previously voted or participated in politics. In response, Joseph Chamberlain and his close-knit Birmingham team developed national campaigns on issues such as universal education, democracy and tariff reform which required new methods for propagating and winning arguments that resonated across all classes and interests. At the same time they colonised Birmingham's town council, school board and other municipal bodies where they gained the practical political experience which they could transfer to the national stage. For the first time The Birmingham Political Machine lays bare how Joseph Chamberlain with his colleagues and friends was so successful that never before or since has one politician monopolised regional power as Joseph Chamberlain did for more than thirty years in the West Midlands. He made it his invincible fortress. From now on British politics would never be the same and the techniques developed by the Birmingham Machine can still be seen today.
If ever there was a regional UK city with the credentials to host the 2022 Commonwealth Games, Birmingham was always it. One in ten people in the city was born in an overseas Commonwealth country, and many more have family in member nations such as India, Jamaica and Pakistan. Many of these are descendants of the generation who arrived after the Second World War to find work in the city's manufacturing boom years. But, as Simon Wilcox discovers, the links go much further back than that. In fact, the connections started with the canal building zeal of Birmingham's industrial pioneers in the eighteenth century who built a canal network that spanned out from the Gas Street Basin. It was this network that opened up a new world of trade for the city – a world which revolved around metal, chocolate and weekly shipments of Ceylon tea.
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
Deeply Responsible Business profiles corporate leaders of the past two centuries who made social missions vital to their businesses. Geoffrey Jones explores the characters and motivations of fourteen such leaders and compares their deep social and environmental commitments to the lukewarm “corporate social responsibility” of today.
Can you fall in love in thirty-six questions? The closest rookie lifestyle writer Derelie Honeywell gets to megastar reporter Jackson Haley is an accidental shoulder brush in The Courier’s elevator. That is, until the love experiment: a study designed to accelerate intimacy using thirty-six questions and four minutes of sustained eye contact. As far as Derelie is concerned, Jack Haley has always been a man best imagined in his underwear. He’s too intimidating otherwise. But participating in the love experiment is her make-or-break chance. With another round of layoffs looming, Derelie knows holding on to her job means getting the story no matter what. Even when the what is kissing Jack like a maniac. Jack Haley has zero interest in participating in a clickbait story. He didn’t plan on finding Derelie smart and feisty and being mesmerized by her eyes. He certainly had no intention at all of actually falling in love with her. The conclusion to this experiment? Thirty-six questions might lead to love, but finding the answer to happily-ever-after is a lot more complicated. This book is approximately 92,000 words One-click with confidence. This title is part of the Carina Press Romance Promise: all the romance you’re looking for with an HEA/HFN. It’s a promise!