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Millions of Internet users have fallen in love with the Twitter microblogging service, which can engage customers, promote products, and monitor what is being said about brands. This text serves as a field guide to this powerful, flexible business tool.
The iPad is more than a plaything. Apple's touch-screen tablet is being embraced by individuals, companies, schools, and universities as a business and productivity device. With the power of a lower-end laptop and a smartphone's ease of use, not to mention thousands of third-party apps, the iPad can do real work. While this device isn't perfect, its future in the work world is assured. This book shows how the iPad Means Business.
INSTANT #1 NEW YORK TIMES BESTSELLER Transform your life or the life of someone you love with Life Force—the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health span—from Tony Robbins, author of the #1 New York Times bestseller Money: Master the Game. What if there were scientific solutions that could wipe out your deepest fears of falling ill, receiving a life-threatening diagnosis, or feeling the effects of aging? What if you had access to the same cutting-edge tools and technology used by peak performers and the world’s greatest athletes? In a world full of fear and uncertainty about our health, it can be difficult to know where to turn for actionable advice you can trust. Today, leading scientists and doctors in the field of regenerative medicine are developing diagnostic tools and safe and effective therapies that can free you from fear. In this book, Tony Robbins, the world’s #1 life and business strategist who has coached more than fifty million people, brings you more than 100 of the world’s top medical minds and the latest research, inspiring comeback stories, and amazing advancements in precision medicine that you can apply today to help extend the length and quality of your life. This book is the result of Robbins going on his own life-changing journey. After being told that his health challenges were irreversible, he experienced firsthand how new regenerative technology not only helped him heal but made him stronger than ever before. Life Force will show you how you can wake up every day with increased energy, a more bulletproof immune system, and the know-how to help turn back your biological clock. This is a book for everyone, from peak performance athletes, to the average person who wants to increase their energy and strength, to those looking for healing. Life Force provides answers that can transform and even save your life, or that of someone you love.
Get a free Twitter account to attract new customers, new work, or a new job. -- Use Twitter to connect with customers, co-workers, family, or friends. -- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them! -- Save time with free Twitter software and tools. -- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination. -- Save time by filtering out drivel and unimportant Tweets. -- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account. -- Protect your reputation and prevent customer-service issues and publicity nightmares. -- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost. -- Learn why Twitter works better than advertising. -- Drive traffic to your Web site, use Twitter as a virtual customer help desk. -- Build a following of loyal customers and followers. -- Avoid Twitter mistakes and gaffes. (Cover)
'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
Not all who wander are lost… Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life - finding the work that matters and daring to create a life to support that. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live. Through painstaking experiments, living in different countries, and contemplating the deepest questions about life, Paul pieces together a set of ideas and principles that guide him from unfulfilled and burned out to a life he is excited to keep living. The Pathless Path is not a how-to book filled with “hacks”; instead, it is a vulnerable account of Paul’s journey from leaving the socially accepted “default path” towards another, one focused on doing work that matters, finding the others, and defining your own success. This book is an ideal companion for people considering leaving their jobs, embarking on a new path, dealing with the uncertainty of an unconventional path, or looking to improve their relationship with work in a fast-changing world. Reader feedback: “It’s a rare book in that it is tangentially about careers and being more focused and productive, but unlike almost every other book I have read about these topics, I finished this one and felt better about myself and my career.” “The themes are timeless. The content is expertly written. The advice is refreshingly non-prescriptive.” “If you have questioned your own path, or a nagging lack of intention in your choices you need this book. If you have felt a gradual loss of agency in your direction you need this book. You are in the grip of an invisible script that was not written for you.” “The writing is fantastic - Paul's writing is approachably poetic; a quick read that weaves together his own experience moving from a 'default path' overachiever to a 'pathless path' seeker of passion and curiosity, deep research into the history of work and collections of perspectives from years of podcasting, friendship, conferences, and meetings with other 'alternative path' life-livers."
The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with this guide from the editor in chief of Entrepreneur magazine and host of the Build for Tomorrow podcast. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn't go back. Build for Tomorrow is designed to accelerate that process - to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses. To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world's most successful changemakers - from global celebrities like Dwayne "The Rock" Johnson and Maria Sharapova to innovative CEOs and Main Street heroes - to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking. We cannot anticipate tomorrow's needs, but it shouldn't take a crisis to push us forward. This book will show you how to make change on your own terms.
Shortlisted for the Business Book Awards: Start-up Inspiration in 2018 Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
A biography of venture capitalist and entrepreneur Peter Thiel, the enigmatic, controversial and hugely influential power broker who sits at the dynamic intersection of tech, business and politics Since the days of the dot-com bubble in the late 1990s, no industry has made a greater global impact than Silicon Valley. And few individuals have done more to shape Silicon Valley than billionaire venture capitalist and entrepreneur Peter Thiel. From the technologies we use every day to the delicate power balance between Silicon Valley, Wall Street and Washington, Thiel has been a behind-the-scenes operator influencing countless aspects of contemporary life. But despite his power and the ubiquity of his projects, no public figure is quite so mysterious. In the first major biography of Thiel, Max Chafkin traces the trajectory of the innovator's singular life and worldview, from his upbringing as the child of immigrant parents and years at Stanford as a burgeoning conservative thought leader to his founding of PayPal and Palantir, early investment in Facebook and SpaceX, and relationships with fellow tech titans Mark Zuckerberg, Elon Musk and Eric Schmidt. The Contrarian illuminates the extent to which Thiel has sought to export his values to the corridors of power beyond Silicon Valley, such as funding the lawsuit that bankrupted the blog Gawker to strenuously backing far-right political candidates, including Donald Trump for president. Eye-opening and deeply reported, The Contrarian is a revelatory biography of a one-of-a-kind leader and an incisive portrait of a tech industry whose explosive growth and power is both thrilling and fraught with controversy.
There are 9 million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of “how-to” they need. In this helpful guide, you will create a customized strategy that includes: A personal definition of success in both life and business—and the way to achieve it The tools needed to manage time and productivity when your priorities as a mom and business owner conflict A mom-friendly business plan to get you focused An approach to self-care that allows you to handle all that’s thrown your way Tips, checklists, and guidance to quickly solve the problems mom entrepreneurs encounter Behind-the-scenes stories and advice from well-known mom entrepreneurs make Moms Mean Business fun to read and full of that all-important “me, too!” factor. It is inspiring, motivating, and, above all, practical.