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Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Advance praise for Philip Plait s Bad Astronomy "Bad Astronomy is just plain good! Philip Plait clears up everymisconception on astronomy and space you never knew you sufferedfrom." --Stephen Maran, Author of Astronomy for Dummies and editorof The Astronomy and Astrophysics Encyclopedia "Thank the cosmos for the bundle of star stuff named Philip Plait,who is the world s leading consumer advocate for quality science inspace and on Earth. This important contribution to science willrest firmly on my reference library shelf, ready for easy accessthe next time an astrologer calls." --Dr. Michael Shermer,Publisher of Skeptic magazine, monthly columnist for ScientificAmerican, and author of The Borderlands of Science "Philip Plait has given us a readable, erudite, informative,useful, and entertaining book. Bad Astronomy is Good Science. Verygood science..." --James "The Amazing" Randi, President, JamesRandi Educational Foundation, and author of An Encyclopedia ofClaims, Frauds, and Hoaxes of the Occult and Supernatural "Bad Astronomy is a fun read. Plait is wonderfully witty andeducational as he debunks the myths, legends, and 'conspiraciesthat abound in our society. 'The Truth Is Out There' and it's inthis book. I loved it!" --Mike Mullane, Space Shuttle astronaut andauthor of Do Your Ears Pop in Space?
Perhaps while reading Shakespeare you've asked yourself, What exactly is Hamlet trying to tell me? Why must he mince words and muse in lyricism and, in short, whack about the shrub? But if the Prince of Denmark had a Twitter account and an iPhone, he could tell his story in real time--and concisely! Hence the genius of Twitterature. Hatched in a dorm room at the brain trust that is the University of Chicago, Twitterature is a hilarious and irreverent re-imagining of the classics as a series of 140-character tweets from the protagonist. Providing a crash course in more than eighty of the world's best-known books, from Homer to Harry Potter, Virgil to Voltaire, Tolstoy to Twilight and Dante to The Da Vinci Code. It's the ultimate Cliffs Notes. Because as great as the classics are, who has time to read those big, long books anymore? Sample tweets: From Hamlet: WTF IS POLONIUS DOING BEHIND THE CURTAIN??? From the Harry Potter series: Oh man big tournament at my school this year!! PSYCHED! I hope nobody dies this year, and every year as if by clockwork. From The Great Gatsby: Gatsby is so emo. Who cries about his girlfriend while eating breakfast...IN THE POOL?
The new multimedia standards (for example, MPEG-21) facilitate the seamless integration of multiple modalities into interoperable multimedia frameworks, transforming the way people work and interact with multimedia data. These key technologies and multimedia solutions interact and collaborate with each other in increasingly effective ways, contributing to the multimedia revolution and having a significant impact across a wide spectrum of consumer, business, healthcare, education and governmental domains. This book aims to provide a complete coverage of the areas outlined and to bring together the researchers from academic and industry as well as practitioners to share ideas, challenges and solutions relating to the multifaceted aspects of this field.
A leading music journalist’s riveting chronicle of how beloved band Pearl Jam shaped the times, and how their legacy and longevity have transcended generations. Ever since Pearl Jam first blasted onto the Seattle grunge scene three decades ago with their debut album, Ten, they have sold 85M+ albums, performed for hundreds of thousands of fans around the world, and have even been inducted into the Rock and Roll Hall of Fame. In Long Road: Pearl Jam and the Soundtrack Of A Generation, music critic and journalist Steven Hyden celebrates the life, career, and music of this legendary group, widely considered to be one of the greatest American rock bands of all time. Long Road is structured like a mix tape, using 18 different Pearl Jam classics as starting points for telling a mix of personal and universal stories. Each chapter tells the tale of this great band — how they got to where they are, what drove them to greatness, and why it matters now. Much like the generation it emerged from, Pearl Jam is a mass of contradictions. They were an enormously successful mainstream rock band who felt deeply uncomfortable with the pursuit of capitalistic spoils. They were progressive activists who spoke in favor of abortion rights and against the Ticketmaster monopoly, and yet they epitomized the sound of traditional, male-dominated rock ‘n’ roll. They were looked at as spokesmen for their generation, even though they ultimately projected profound confusion and alienation. They triumphed, and failed, in equal doses — the quintessential Gen-X tale. Impressive as their stats, accolades, and longevity may be, Hyden also argues that Pearl Jam’s most definitive accomplishment lies in the impact their music had on Generation X as a whole. Pearl Jam’s music helped an entire generation of listeners connect with the glory of bygone rock mythology, and made it relevant during a period in which tremendous American economic prosperity belied a darkness at the heart of American youth. More than just a chronicle of the band’s career, this book is also a story about Gen- X itself, who like Pearl Jam came from angsty, outspoken roots and then evolved into an establishment institution, without ever fully shaking off their uncertain, outsider past. For so many Gen-Xers growing up at the time, Pearl Jam’s music was a beacon that offered both solace and guidance. They taught an entire generation how to grow up without losing the purest and most essential parts of themselves. Written with his celebrated blend of personal memoir, criticism, and journalism, Hyden explores Pearl Jam’s path from Ten to now. It's a chance for new fans and old fans alike to geek out over Pearl Jam minutia—the B-sides, the beloved deep cuts, the concert bootlegs—and explore the multitude of reasons why Pearl Jam’s music resonated with so many people. As Hyden explains, “Most songs pass through our lives and are swiftly forgotten. But Pearl Jam is forever.”
You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.
The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy startup days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions. These changes have brought new opportunities for progressive communities to thrive online, as well as widespread problems with commercial exploitation, disinformation, and hate speech. Twitter’s growth over the past decade, like that of much social media, has far surpassed its creators’ vision. Twitter charts this trajectory in the format of a platform biography: a new, streamlined approach to understanding how platforms change over time. Through the often surprising, fast-moving story of Twitter, it illuminates the multiple forces—from politics and business to digital ideologies—that came together to shape the evolution of this revolutionary platform. Jean Burgess and Nancy K. Baym build a rich narrative of how Twitter has evolved as a technology, a company, and a culture, from its origins as a personal messaging service to its transformation into one of the most globally influential social media platforms, where history and culture is not only recorded but written in real time.
THE INSTANT NEW YORK TIMES BESTSELLER Who has the right to change the world forever? How will we live online? How do we find comfort in an increasingly isolated world? The Carls disappeared the same way they appeared, in an instant. While the robots were on Earth, they caused confusion and destruction with only their presence. Part of their maelstrom was the sudden viral fame and untimely death of April May: a young woman who stumbled into Carl’s path, giving them their name, becoming their advocate, and putting herself in the middle of an avalanche of conspiracy theories. Months later, April’s friends are trying to find their footing in a post-Carl world. Andy has picked up April’s mantle of fame, speaking at conferences and online; Maya, ravaged by grief, begins to follow a string of mysteries that she is convinced will lead her to April; and Miranda is contemplating defying her friends’ advice and pursuing a new scientific operation…one that might have repercussions beyond anyone’s comprehension. Just as it is starting to seem like the gang may never learn the real story behind the events that changed their lives forever, a series of clues arrive—mysterious books that seem to predict the future and control the actions of their readers—all of which seems to suggest that April could be very much alive. In the midst of the search for the truth and the search for April is a growing force, something that wants to capture our consciousness and even control our reality. A Beautifully Foolish Endeavor is the bold and brilliant follow-up to An Absolutely Remarkable Thing. It is a fast-paced adventure that is also a biting social commentary, asking hard, urgent questions about the way we live, our freedoms, our future, and how we handle the unknown.
A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?