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Progress does not come easily to the maquiladoras. These foreign-owned assembly plants have moved southward from the border into Sonora and Chihuahua, giving rise to the concept of "desert capitalism." However, the plants have not necessarily brought about the improvements in the lives of workers that had been so hopefully expected. Sociologist Kathryn Kopinak here examines the maquiladora industry in Nogales, Sonora, and explores various questions concerning how it is changing with NAFTA and other attempts at regional integration. Focusing on the auto-parts industry, Kopinak observes that few maquiladoras have taken steps toward more sophisticated technology and innovative labor practices anticipated by the "second wave" hypothesis of modernization. She argues instead that the apparent advances have not benefitted the overwhelming majority of Mexican employees by increasing their wages or involving them in the workplace. Women workers in particular are segmented at the bottom of the job ladder. Kopinak provides information on facilities in both Nogales and the town of Imuris to offer a balanced perspective on border and inland maquiladoras. Desert Capitalism draws on interviews with workers about their daily lives in both their home and adopted communities and on interviews with Mexican and U.S. plant managers. Community surveys, newspaper advertisements, and government records are other important sources of data. It also reviews and synthesizes literature published only in Spanish and utilizes creative quantitative statistical techniques. The book thus marks a significant study of people's lives that seeks to contribute to the understanding of ongoing continental economic reorganization, and it holds important lessons for scholars of economics, anthropology, political science, history, sociology, women's studies, and regional planning.
This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets. With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.