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"In The Meaning of Color in Ancient Mesopotamia, Shiyanthi Thavapalan offers the first in-depth study of the words and expressions for colors in the Akkadian language (c. 2500-500 BCE). By combining philological analysis with the technical investigation of materials, she debunks the misconception that people in Mesopotamia had a limited sense of color and convincingly positions the development of Akkadian color language as a corollary of the history of materials and techniques in the ancient Near East"--
Explains the basic concepts of assembly language and how to apply it for use on the Amiga, and includes programming examples and discussions of the Amiga's software and hardware
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
This recent book provides a detailed presentation of damage tolerance assessment and characterization methods for advanced composites, as well as an examination of the role of damage tolerance in the design of composites. Included are analytical models for different types of damage in different composite materials. Tables provide helpful reference
How much should I charge for my haircuts? When should I raise my haircut price? How do I raise my haircut price? These questions, and many more, gnaw at the head and heart of every haircutter. No category of questions is asked of me more often. No decisions paralyze haircut professionals more than these seemingly huge and pivotal pricing issues. The good news is that these decisions can be easy to make. The better news is that these decisions are made based on data and math. Relief should come in knowing that when the emotion is removed from the decision-making process and best practices based on statistics, tracking and analysis are employed, pricing and financial decisions become logical, easy and fun. You can make the decisions with confidence and clarity. You can make these decisions in a timely manner to maximize your income and productivity.
This book provides an innovative analysis of the conditions of ancient Egyptian craftsmanship in the light of the archaeology of production, linguistic analysis, visual representation and ethnographic research. During the past decades, the "imaginative" figure of ancient Egyptian material producers has moved from "workers" to "artisans" and, most recently, to "artists". In a search for a fuller understanding of the pragmatics of material production in past societies, and moving away from a series of modern preconceptions, this volume aims to analyse the mechanisms of material production in Egypt during the Middle Bronze Age (2000-1550 BC), to approach the profile of ancient Egyptian craftsmen through their own words, images and artefacts, and to trace possible modes of circulation of ideas among craftsmen in material production. The studies in the volume address the mechanisms of ancient production in Middle Bronze Age Egypt, the circulation of ideas among craftsmen, and the profiles of the people involved, based on the material traces, including depictions and writings, the ancient craftsmen themselves left and produced.
This edited book comprises papers about the impacts, benefits and challenges of connected and automated cars. It is the third volume of the LNMOB series dealing with Road Vehicle Automation. The book comprises contributions from researchers, industry practitioners and policy makers, covering perspectives from the U.S., Europe and Japan. It is based on the Automated Vehicles Symposium 2015 which was jointly organized by the Association of Unmanned Vehicle Systems International (AUVSI) and the Transportation Research Board (TRB) in Ann Arbor, Michigan, in July 2015. The topical spectrum includes, but is not limited to, public sector activities, human factors, ethical and business aspects, energy and technological perspectives, vehicle systems and transportation infrastructure. This book is an indispensable source of information for academic researchers, industrial engineers and policy makers interested in the topic of road vehicle automation.
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