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For the past six years, we’ve presented our annual Marketing Trends on emerging marketing strategies and techniques. This year, we’re shaking it up with a mid-year publication dedicated to showing how brands have applied marketing trends such as automation, cloud-based tools, digital display advertising and content marketing in our Trends Summer Reader. Grab a cold one and dive right in to see how your business can integrate these trends into your marketing strategy.
Inside this 24-page magazine, we have compiled some of the best success stories and pro-tips to share with business owners, advertisers and marketing insiders. Our annual mid-year publication is chock-full of great information and insight into some of the hot topics in marketing right now. So if you’re an early adopter or just want to broaden your marketing knowledge horizons, the 2016 Trends Summer Reader is a great place to start.
Navigating the changing tides of marketing with this 20 page, magazine-style publication filled with trends, topics and techniques critical to your business. Topics cover adapting to shifting buying behaviors, taking trade shows to the next level with digital integration, video marketing strategies that boost ROI, state of retail in the middle market and tackling compliance without sacrificing customer experience. Download your copy right now!
A fascinating and informative read for librarians, library staff, and MLIS students, this book offers practical information and professional guidelines to examine current issues in censorship and libraries while also enabling readers to consider their own opinions about intellectual freedom. This book addresses contemporary issues in censorship and intellectual freedom and can serve as an invaluable resource for librarians and other library staff and as an eye-opening read for MLIS students. It covers the waterfront of intricate and thorny issues regarding intellectual freedom, including determining strategies for patron privacy, deciding how to filter public computers, handling challenges to items in a collection, and recognizing and eliminating under-the-radar self-censorship during collection development and weeding. Readers will also gain an understanding of the perils of over-reliance on community assessments and other evaluative tools and consider important concerns of public library employees, such as whether to restrict borrowing privileges of R-rated movies and M-rated video games to patrons of various ages, and the legalities that surround these questions. Each chapter blends instructive background narrative with practical advice, research findings, and relevant information about librarianship's professional guidelines, including the ALA's Library Bill of Rights and the Freedom to Read Statement. Vignettes, "what would you do?" examples, effective nonconfrontational techniques for conflict resolution, and lists of tips and traps help readers to think critically about their own biases and rehearse possible responses to controversial situations. Librarians, library staff, and MLIS students can use this book for personal professional development, as supplemental reading for MLIS courses or professional training workshops, or as a resource for library policy-planning discussions.
In this mischievous and utterly original debut, Hansel and Gretel walk out of their own story and into eight other classic Grimm-inspired tales. As readers follow the siblings through a forest brimming with menacing foes, they learn the true story behind (and beyond) the bread crumbs, edible houses, and outwitted witches. Fairy tales have never been more irreverent or subversive as Hansel and Gretel learn to take charge of their destinies and become the clever architects of their own happily ever after.
Amy Astley, former Teen Vogue Editor-in-Chief, says: “The Teen Vogue Handbook is a dream book, a truly creative book filled with tips on the stylish life from the top people in the industry.” The key to this book is the mix of beautiful pictures, career advice and profiles of everyone and every aspect of the fashion industry. There are hugely famous people interviewed (Marc Jacobs, Bruce Weber, Patrick DeMarchelier) alongside assistants and others who are just getting started. The book includes 6 sections: Designers, Editors, Stylists, Beauty, Photographers and Models. And in every section, the people in the profile share simple tips on how to live the Teen Vogue lifestyle, now.
"A strange plague called the 'Gets is decimating humanity on a global scale. It causes people to forget--small things at first, like where they left their keys, then the not-so-small things like how to drive or the letters of the alphabet. Then their bodies forget how to function involuntarily. There is no cure. But far below the surface of the Pacific Ocean, a universal healer hailed as 'ambrosia' has been discovered. In order to study this phenomenon, a special research lab has been built eight miles under the sea's surface. When the station goes incommunicado, a brave few descend through the lightless fathoms in hopes of unraveling the mysteries lurking at those crushing depths...and perhaps to encounter an evil blacker than anything one could possibly imagine"--Page [4] of cover.
Meat eating is often a contentious subject, whether considering the technical, ethical, environmental, political, or health-related aspects of production and consumption. This book is a wide-ranging and interdisciplinary examination and critique of meat consumption by humans, throughout their evolution and around the world. Setting the scene with a chapter on meat’s role in human evolution and its growing influence during the development of agricultural practices, the book goes on to examine modern production systems, their efficiencies, outputs, and impacts. The major global trends of meat consumption are described in order to find out what part its consumption plays in changing modern diets in countries around the world. The heart of the book addresses the consequences of the "massive carnivory" of western diets, looking at the inefficiencies of production and at the huge impacts on land, water, and the atmosphere. Health impacts are also covered, both positive and negative. In conclusion, the author looks forward at his vision of “rational meat eating”, where environmental and health impacts are reduced, animals are treated more humanely, and alternative sources of protein make a higher contribution. Should We Eat Meat? is not an ideological tract for or against carnivorousness but rather a careful evaluation of meat's roles in human diets and the environmental and health consequences of its production and consumption. It will be of interest to a wide readership including professionals and academics in food and agricultural production, human health and nutrition, environmental science, and regulatory and policy making bodies around the world.