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The creation of a Fifth Edition is proof of the continuing vitality of the book's contents, including: tool design and materials; jigs and fixtures; workholding principles; die manipulation; inspection, gaging, and tolerances; computer hardware and software and their applications; joining processes, and pressworking tool design. To stay abreast of the newer developments in design and manufacturing, every effort has been made to include those technologies that are currently finding applications in tool engineering. For example, sections on rapid prototyping, hydroforming, and simulation have been added or enhanced. The basic principles and methods discussed in Fundamentals of Tool Design can be used by both students and professionals for designing efficient tools.
It is a well acknowledged fact that virtually all of our modern-day components and assemblies rely to some extent on machining operations in their manufacturing process. Thus, there is clearly a substantive machining requirement which will continue to be of prime importance for the foreseeable future. Cutting Tool Technology provides a comprehensive guide to the latest developments in the use of cutting tool technology. The book covers new machining and tooling topics such as high-speed and hard-part machining, near-dry and dry-machining strategies, multi-functional tooling, ‘diamond-like’ and ‘atomically-modified’ coatings, plus many others. Also covered are subjects important from a research perspective, such as micro-machining and artificial intelligence coupled to neural network tool condition monitoring. A practical handbook complete with troubleshooting tables for common problems, Cutting Tool Technology is an invaluable reference for researchers, manufacturers and users of cutting tools.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Volume II of the manual that has been absolutely indispensable to the ship's engineer for over forty years was completely updated by a team of practicing marine engineers in 1991. Chapters on obsolete equipment were deleted; those on systems that are still current were updated; and new chapters were written to cover the innovations in materials, machines, and operating practices that evolved recently.