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Many business researchers, from novice to expert, have been amazed to find that the answers to their questions could be found in the Economic Censuses provided by the U.S. government. Until now, there have been no comprehensive guides to this valuable resource. Industry Research Using the Economic Census explains Census concepts, methods, terminology, and data sources in an understandable manner, and assists Census users in locating needed Census data. Designed as a working handbook, it does not duplicate the data from the census, but introduces users to the features, uses, and formats of the data. This guidebook also discusses the important changes that the 1997 and 2002 Economic Censuses introduced from previous versions. Librarians, businesspeople, researchers, faculty, and students will find this guide valuable for mining the riches found in the Economic Censuses.
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. It concentrates on the techniques of industrial marketing research and devotes a chapter to each major method. More space is also given to the mechanics of research. The author’s purpose has been to set out clearly the salient factors and methodologies. Chapter demographics refer the reader to more detailed or advanced reading on any particular aspect of industrial marketing. The book is essentially practical and contains an important innovation. Where appropriate, checklists have been developed for the processes and actions required in a number of industrial marketing activities. Also, the checklist which appeared in Industrial Marketing Research is included in the present work in a revised and extended form. This is a must read for students of marketing, business management and business economics.