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The social benefit derived from Online Social Networks (OSNs) can lure users to reveal unprecedented volumes of personal data to an online audience that is much less trustworthy than their offline social circle. Even if a user hides his personal data from some users and shares with others, privacy settings of OSNs may be bypassed, thus leading to various privacy harms such as identity theft, stalking, or discrimination. Therefore, users need to be assisted in understanding the privacy risks of their OSN profiles as well as managing their privacy settings so as to keep such risks in check, while still deriving the benefits of social network participation. This book presents to its readers how privacy risk analysis concepts such as privacy harms and risk sources can be used to develop mechanisms for privacy scoring of user profiles and for supporting users in privacy settings management in the context of OSNs. Privacy scoring helps detect and minimize the risks due to the dissemination and use of personal data. The book also discusses many open problems in this area to encourage further research.
This open access book provides researchers and professionals with a foundational understanding of online privacy as well as insight into the socio-technical privacy issues that are most pertinent to modern information systems, covering several modern topics (e.g., privacy in social media, IoT) and underexplored areas (e.g., privacy accessibility, privacy for vulnerable populations, cross-cultural privacy). The book is structured in four parts, which follow after an introduction to privacy on both a technical and social level: Privacy Theory and Methods covers a range of theoretical lenses through which one can view the concept of privacy. The chapters in this part relate to modern privacy phenomena, thus emphasizing its relevance to our digital, networked lives. Next, Domains covers a number of areas in which privacy concerns and implications are particularly salient, including among others social media, healthcare, smart cities, wearable IT, and trackers. The Audiences section then highlights audiences that have traditionally been ignored when creating privacy-preserving experiences: people from other (non-Western) cultures, people with accessibility needs, adolescents, and people who are underrepresented in terms of their race, class, gender or sexual identity, religion or some combination. Finally, the chapters in Moving Forward outline approaches to privacy that move beyond one-size-fits-all solutions, explore ethical considerations, and describe the regulatory landscape that governs privacy through laws and policies. Perhaps even more so than the other chapters in this book, these chapters are forward-looking by using current personalized, ethical and legal approaches as a starting point for re-conceptualizations of privacy to serve the modern technological landscape. The book's primary goal is to inform IT students, researchers, and professionals about both the fundamentals of online privacy and the issues that are most pertinent to modern information systems. Lecturers or teachers can assign (parts of) the book for a “professional issues” course. IT professionals may select chapters covering domains and audiences relevant to their field of work, as well as the Moving Forward chapters that cover ethical and legal aspects. Academics who are interested in studying privacy or privacy-related topics will find a broad introduction in both technical and social aspects.
Security and Privacy in Social Networks brings to the forefront innovative approaches for analyzing and enhancing the security and privacy dimensions in online social networks, and is the first comprehensive attempt dedicated entirely to this field. In order to facilitate the transition of such methods from theory to mechanisms designed and deployed in existing online social networking services, the book aspires to create a common language between the researchers and practitioners of this new area- spanning from the theory of computational social sciences to conventional security and network engineering.
The Internet is a global network of interconnected devices and communication systems that enables individuals to access a wide range of information and resources from anywhere in the world. The origins of the Internet can be traced back to the 1960s, when the US Department of Defense created a network of computers to exchange information and facilitate communication among researchers and scientists. This network, known as ARPANET, became the foundation for the Internet as we know it today. Over the past few decades, the Internet has undergone a remarkable transformation, becoming an essential tool for communication, commerce, education, and entertainment. The advent of the web in the 1990s marked a major milestone in the evolution of the Internet, as it enabled individuals to publish and access information in a decentralized manner. Today, the Internet is an ever-expanding ecosystem that comprises billions of websites, social media platforms, e-commerce sites, online communities, and more – all of which are powered by advanced technologies and infrastructure that enable quick, reliable access to information and services.
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
This book collates the key security and privacy concerns faced by individuals and organizations who use various social networking sites. This includes activities such as connecting with friends, colleagues, and family; sharing and posting information; managing audio, video, and photos; and all other aspects of using social media sites both professionally and personally. In the setting of the Internet of Things (IoT) that can connect millions of devices at any one time, the security of such actions is paramount. Securing Social Networks in Cyberspace discusses user privacy and trust, location privacy, protecting children, managing multimedia content, cyberbullying, and much more. Current state-of-the-art defense mechanisms that can bring long-term solutions to tackling these threats are considered in the book. This book can be used as a reference for an easy understanding of complex cybersecurity issues in social networking platforms and services. It is beneficial for academicians and graduate-level researchers. General readers may find it beneficial in protecting their social-media-related profiles.
The Handbook of Computational Social Science is a comprehensive reference source for scholars across multiple disciplines. It outlines key debates in the field, showcasing novel statistical modeling and machine learning methods, and draws from specific case studies to demonstrate the opportunities and challenges in CSS approaches. The Handbook is divided into two volumes written by outstanding, internationally renowned scholars in the field. This first volume focuses on the scope of computational social science, ethics, and case studies. It covers a range of key issues, including open science, formal modeling, and the social and behavioral sciences. This volume explores major debates, introduces digital trace data, reviews the changing survey landscape, and presents novel examples of computational social science research on sensing social interaction, social robots, bots, sentiment, manipulation, and extremism in social media. The volume not only makes major contributions to the consolidation of this growing research field but also encourages growth in new directions. With its broad coverage of perspectives (theoretical, methodological, computational), international scope, and interdisciplinary approach, this important resource is integral reading for advanced undergraduates, postgraduates, and researchers engaging with computational methods across the social sciences, as well as those within the scientifi c and engineering sectors.
The rise of technology has proven to be a threat to personal data, cyberspace protection, and organizational security. However, these technologies can be used to enhance the effectiveness of institutional security. Through the use of blockchain and the internet of things (IoT), organizations may combat cybercriminals and better protect their privacy. The Research Anthology on Convergence of Blockchain, Internet of Things, and Security describes the implementation of blockchain and IoT technologies to better protect personal and organizational data as well as enhance overall security. It also explains the tools, applications, and emerging innovations in security and the ways in which they are enhanced by blockchain and IoT. Covering topics such as electronic health records, intrusion detection, and software engineering, this major reference work is an essential resource for business leaders and executives, IT managers, computer scientists, hospital administrators, security professionals, law enforcement, students and faculty of higher education, librarians, researchers, and academicians.
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
This book constitutes the refereed proceedings of the 13th EAI International Conference on Practical Aspects of Digital Forensics and Cyber Crime, ICDF2C 2022, held in Boston, MA, during November 16-18, 2022. The 28 full papers included in this book were carefully reviewed and selected from 80 submissions. They were organized in topical sections as follows: Image Forensics; Forensics Analysis; spread spectrum analysis; traffic analysis and monitoring; malware analysis; security risk management; privacy and security.