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Achieving Competitive Advantage Today's corporate leaders are under increasing pressure to deliver differentiated, lasting performance, fast. Industry 4.0 is driving new business models, with competitors becoming more numerous, more formidable, and more global. This puts profitability at risk as whole supply chains shift in industries. By placing customer value at the heart of their businesses, through a demand-driven digital supply chain, Total Value Optimization (TVO) goes beyond traditional approaches to ensure your company not only survives, but thrives "Steven Bowen provides a clear pathway to transform your supply chain into the ultimate competitive weapon. The Total Value Optimization (TVO) framework, resting on a foundation of data analytics, is the best approach we have seen to achieve integrated supply chain excellence in logistics, operations, and procurement." --J. Paul Dittmann, Ph.D. Executive Director, Global Supply Chain Institute, University of Tennessee "After applying TVO across three corporations, both public and private equity owned, we generated $290 million in EBITDA, $310 million in cash, and growth through improved customer responsiveness. Every company and CEO should consider implementing TVO." --James R. Voss, CEO Vectra "Grounded in data analytics, Total Value Optimization is essential for companies looking to survive and thrive in today's fast-paced and ever-changing business environment. Steve Bowen's book offers a solid framework for executives in search of an engaging, thoughtful, and comprehensive approach toward achieving supply chain excellence."--John D. Baumann, President and CEO, Colony Brands, Inc.
This text illustrates how companies that create, distribute and sell products can join forces to establish a supply network with a competitive advantage. It includes action studies which demonstrate how the concepts described in the book have been implemen
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected].
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Introduction and basic building blocks. Adding costs to two echelon supply chains. Advanced modeling and expanding to multiple echelons. How to get industrial streng results. Case study wrap up.
This book is about framing value. This value framework is built upon its constituent elements: performance, cost, time, and risk. These are in turn communicated through a common language -- that of function. If the language of function is the lingua franca, then each of the aforementioned elements possesses its own vernacular. This book attempts to show how fluency in each of these variables is essential to understanding value. The rise of the professional fields of project and program management has created a kind of renaissance in the managerial sciences. Projects are largely about things, whereas traditional management is mostly about people. The merger of these concepts has created a demand for knowledge in how to best manage both through the synthesis of theory and applied techniques. The management of scope, cost, schedule, communications, quality, and risk are all core knowledge areas within the modern practice of project management. The theories and techniques of Value Methodology provide a means of considering the synergistic effect of these components within the context of project management as they relate to project value.
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
An easy-to-read introduction to the concepts associated with the creation of optimization models for production planning starts off this book. These concepts are then applied to well-known planning models, namely mrp and MRP II. From this foundation, fairly sophisticated models for supply chain management are developed. Another unique feature is that models are developed with an eye toward implementation. In fact, there is a chapter that provides explicit examples of implementation of the basic models using a variety of popular, commercially available modeling languages.
The first edition of Integrated Methods for Optimization was published in January 2007. Because the book covers a rapidly developing field, the time is right for a second edition. The book provides a unified treatment of optimization methods. It brings ideas from mathematical programming (MP), constraint programming (CP), and global optimization (GO)into a single volume. There is no reason these must be learned as separate fields, as they normally are, and there are three reasons they should be studied together. (1) There is much in common among them intellectually, and to a large degree they can be understood as special cases of a single underlying solution technology. (2) A growing literature reports how they can be profitably integrated to formulate and solve a wide range of problems. (3) Several software packages now incorporate techniques from two or more of these fields. The book provides a unique resource for graduate students and practitioners who want a well-rounded background in optimization methods within a single course of study. Engineering students are a particularly large potential audience, because engineering optimization problems often benefit from a combined approach—particularly where design, scheduling, or logistics are involved. The text is also of value to those studying operations research, because their educational programs rarely cover CP, and to those studying computer science and artificial intelligence (AI), because their curric ula typically omit MP and GO. The text is also useful for practitioners in any of these areas who want to learn about another, because it provides a more concise and accessible treatment than other texts. The book can cover so wide a range of material because it focuses on ideas that arerelevant to the methods used in general-purpose optimization and constraint solvers. The book focuses on ideas behind the methods that have proved useful in general-purpose optimization and constraint solvers, as well as integrated solvers of the present and foreseeable future. The second edition updates results in this area and includes several major new topics: Background material in linear, nonlinear, and dynamic programming. Network flow theory, due to its importance in filtering algorithms. A chapter on generalized duality theory that more explicitly develops a unifying primal-dual algorithmic structure for optimization methods. An extensive survey of search methods from both MP and AI, using the primal-dual framework as an organizing principle. Coverage of several additional global constraints used in CP solvers. The book continues to focus on exact as opposed to heuristic methods. It is possible to bring heuristic methods into the unifying scheme described in the book, and the new edition will retain the brief discussion of how this might be done.