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"God said what?! " That pretty much summed up Geri's reaction to some of the messages from Spirit. While most made sense, especially "love your neighbor as yourself, " other ideas felt more suited for a science-fiction film. Light beings? Space travel? Angels among us? Possibly even more profound: there are ways to control emotions and reactions to outside influences? We can have better relationships by changing ourselves? Really? Revolutionary stuff here, Geri thought. For years, she wrote about the top story in news shows on television. Today's Top Story is not found in the headlines covering politics, economics, and especially not war. You won't find it on the morning or evening news. Today's top story is found inside each of us. It's the four-letter word: love. When you read this book, you will know unconditional love, and even more, you will feel it. Spirit designed it that way. Geri says she just provided the pen and paper. The Reviews "An amazing gift from Spirit ... the ultimate truths we all are slowly remembering- our connection to one another and our connection to the One. " -- Tom Murasso, PhD, self-empowerment author, www.BornToManifest.com "I am filled with amazing gratitude ... I know God sent you to me with your amazing book, and it's amazing messages. Thank you. " -- Nina Ferrell, co-founder, The Law of Attraction Club, www.loa-c.com
New York Times bestselling author and six-time WWE champion Chris Jericho shares 20 of his most valuable lessons for achieving your goals and living the life you want. Chris Jericho has known what he wanted out of life since he was a teenager: to be a pro wrestler and to be in a rock 'n' roll band. Most of his high school friends felt that he lacked the tools necessary to get into either, but Chris believed in himself. With the wise words of Master Yoda echoing through his head ("Do or do not. There is no try."), he made it happen. As a result, Chris has spent a lifetime doing instead of merely trying, managing to achieve his dreams while learning dozens of invaluable lessons along the way. No Is a Four-Letter Word distills more than two decades of showbiz wisdom and advice into twenty easy-to-carry chapters, including: Developing a strong work ethic thanks to WWE chairman Vince McMahon, Remembering to always look like a star from Gene Simmons of KISS, Learning to let it go when the America's Funniest Home Videos hosting gig goes to his rival, Adopting a sense of perpetual reinvention from the late David Bowie, Making sure to sell himself like his NHL-legend father Ted Irvine taught him, and Going the extra mile to meet Keith Richards (with an assist from Jimmy Fallon). Now, in the hopes that those same principles might help and inspire his legions of fans, Chris has decided to share them while recounting the fantastic and hilarious stories that led to the birth of these rules. The result is a fun, entertaining, practical, and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word, you'll discover that you might have what it takes to succeed as well...you just need to get out there and do it. That's what Jericho would do.
“A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.