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This handy guide to excellent business communications is perfect for anyone, whether preparing for a career, launching a career, or advancing in a career. Future savvy business professionals understand that every organization expects employees to be exceptional business communicators and this book will get you there. Inside, the authors lead you through the most frequently encountered business communication situations with a combined 30 years of marketing and communication experience. Their success will give you very accessible, entertaining, and informative answers to your questions. Also included are real anecdotes from business professionals from different industries.
The Ever-Changing Mold of Modern Business Communication.Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices.
Learn to Write Business Messages Quickly and Easily with the Three-Step Process You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages. When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook. Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages. The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18. *Planning *Analyze Study your purpose, lay out your writing schedule, and then profile your audience. your audience. *Analyze Study your purpose, lay out your writing schedule, and then profile your audience. *Writing *Organize Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach. *Compose Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs. *Completing *Revise Evaluate content and review readability, editing, and rewriting for clarity and conciseness. *Produce Use effective design elements and suitable delivery methods. *Proofread Review for errors in layout, spelling, and mechanics. This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text. reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.
It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.
During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.
Communication skills are a competitive advantage for today’s finance professionals. Savvy professionals know that employers want and need employees with excellent relationship building, writing, and presentation skills. The Essential Guide to Business Communication for Finance Professionals asks its readers to adopt the “communicate or die” philosophy in their approach to their careers. Two business professors with years of experience in finance and communication offer advice and tips for approaching some of the most common business communication situations faced by today’s finance professionals. Readers will walk away from this book with tools to manage their professional image and reputation.
About the Book: Communication skills have emerged as a major required skill-set for young graduates and citizens in India today. This book on Business Communication is geared to give the reader a comprehensive view about all aspects of communication-oral, written, body language, and technology-based. Business Communication forms a part of the syllabus of not only business related courses, but also of other degrees and postgraduate programmes. This book offers an in-depth study and practice exercises that will help all to improve their communication skills to a great extent. It is appropriately partitioned into various sections, each of which is independent of each other. The highlight of this textbook is that it also contains a section on communication equipment, i.e. fax, telephones, video conferencing, franking machines, etc. The section on grammar is interestingly divided into exclusive chapters on essential parts of good English knowledge. The part on Internet technology and basic knowledge on Microsoft office is rarely found in other texts of business communication. In all, this book will be a valuable aid for students interested in academic pursuits as well as anyone else who wants to upgrade his/her knowledge. Contents: Part 1-Concepts of Communication Part 2-Business Communication Technology Part 3-Oral Communication Part 4-Written Communication Part 5-Using Software Applications & the Internet Part 6-Grammar Part 7-Dictionary Usage.
Managing people in organizations is one of the single greatest challenges organizational leaders face today. What is ironic is that some organizational leaders inadvertently enable a work environment where employees do not improve their organizational performance and productivity. Successful Organizational Tidbits for todays Business Leaders vol. I offers new organizational definitions, terminologies, and theories on what is affecting employees productivity and performance in the workplace and offers practical solutions to leaders on how to effectively manage their employees. This book also provides leaders with leadership tools to enhance their leadership skills in the workplace. There are also great examples of business leaders and not-so-great leaders with real-life case studies. This book is applicable for leaders who manage employees in any organization. Following solutions and recommendations in this book today will enhance organizations tomorrow.