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Luxury fashion is more than just clothing and accessories; it represents a distinct lifestyle steeped in culture, artistry, and personal expression. In this chapter, we will unravel the captivating allure of luxury fashion and understand why it has become a powerful symbol of status and identity. Delve into iconic brands of Estee Lauder, Chanel, Louis Viton, LVMH and Tommy Hilfiger. Explore brands, hand bags, perfume, and fashion through the times. Explore the dynamics of investing for young adults to generate an interest in the fashion industry. Fashion has always been a reflection of societal values and personal identity, evolving through the ages to express individuality and social belonging. While everyday fashion is often driven by practicality and fleeting trends, luxury fashion transcends these limitations, embodying timeless elegance, unparalleled creativity, and exclusivity. We will dive deep into the world of renowned luxury brands such as Louis Vuitton, Chanel, and Ralph Lauren. These names have transcended their origins, becoming cultural icons that encapsulate aspiration and artistry. We’ll examine how these brands have carefully cultivated their heritage and craftsmanship, setting standards that redefine what it means to possess something extraordinary. In this exploration, we will uncover the following key themes: Cultural Significance: Understanding how luxury brands shape and reflect cultural narratives, becoming integral to identity and status. Craftsmanship and Artistry: An in-depth look at the meticulous craftsmanship that goes into luxury fashion, highlighting the artisans and techniques that bring these pieces to life. Timeless Appeal vs. Fast Fashion: The importance of timeless design and quality in luxury fashion, contrasting it with the rapid turnover of fast fashion trends. The Investment Mindset: Exploring the reasons behind the willingness of millions to invest in luxury goods, from emotional connections to perceptions of value and prestige.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
More than two decades ago, John Galliano and Alexander McQueen arrived on the fashions scene when the business was in an artistic and economic rut. Both wanted to revolutionize fashion in a way no one had in decades. They shook the establishment out of its bourgeois, minimalist stupor with daring, sexy designs. They turned out landmark collections in mesmerizing, theatrical shows that retailers and critics still gush about and designers continue to reference. Their approach to fashion was wildly different—Galliano began as an illustrator, McQueen as a Savile Row tailor. Galliano led the way with his sensual bias-cut gowns and his voluptuous hourglass tailoring, which he presented in romantic storybook-like settings. McQueen, though nearly ten years younger than Galliano, was a brilliant technician and a visionary artist who brought a new reality to fashion, as well as an otherworldly beauty. For his first official collection at the tender age of twenty-three, McQueen did what few in fashion ever achieve: he invented a new silhouette, the Bumster. They had similar backgrounds: sensitive, shy gay men raised in tough London neighborhoods, their love of fashion nurtured by their doting mothers. Both struggled to get their businesses off the ground, despite early critical success. But by 1997, each had landed a job as creative director for couture houses owned by French tycoon Bernard Arnault, chairman of LVMH. Galliano’s and McQueen’s work for Dior and Givenchy and beyond not only influenced fashion; their distinct styles were also reflected across the media landscape. With their help, luxury fashion evolved from a clutch of small, family-owned businesses into a $280 billion-a-year global corporate industry. Executives pushed the designers to meet increasingly rapid deadlines. For both Galliano and McQueen, the pace was unsustainable. In 2010, McQueen took his own life three weeks before his womens' wear show. The same week that Galliano was fired, Forbes named Arnault the fourth richest man in the world. Two months later, Kate Middleton wore a McQueen wedding gown, instantly making the house the world’s most famous fashion brand, and the Metropolitan Museum of Art opened a wildly successful McQueen retrospective, cosponsored by the corporate owners of the McQueen brand. The corporations had won and the artists had lost. In her groundbreaking work Gods and Kings, acclaimed journalist Dana Thomas tells the true story of McQueen and Galliano. In so doing, she reveals the revolution in high fashion in the last two decades—and the price it demanded of the very ones who saved it.
Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
The automotive industry appears close to substantial change engendered by “self-driving” technologies. This technology offers the possibility of significant benefits to social welfare—saving lives; reducing crashes, congestion, fuel consumption, and pollution; increasing mobility for the disabled; and ultimately improving land use. This report is intended as a guide for state and federal policymakers on the many issues that this technology raises.
The perfect Valentine’s Day or anniversary gift: An illustrated collection of love and relationship advice from New Yorker writer Patricia Marx, with illustrations from New Yorker cartoonist Roz Chast. Everyone’s heard the old advice for a healthy relationship: Never go to bed angry. Play hard to get. Sexual favors in exchange for cleaning up the cat vomit is a good and fair trade. Okay, not that last one. It’s one of the tips in You Can Only Yell at Me for One Thing at a Time: Rules for Couples by the authors of Why Don’t You Write My Eulogy Now So I Can Correct It: A Mother’s Suggestions. This guide will make you laugh, remind you why your relationship is better than everyone else’s, and solve all your problems. Nuggets of advice include: If you must breathe, don’t breathe so loudly. It is easier to stay inside and wait for the snow to melt than to fight about who should shovel. Queen-sized beds, king-sized blankets. Why not give this book to your significant or insignificant other, your anti-Valentine’s Day crusader pal, or anyone who can’t live with or without love?
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
As Jonathan Lethem put, Steve Erickson's journal of the last 18 months of the Trump Presidency "sears the page." Erickson, one of our finest novelists, has long been an astute political observer, and American Stutter, part political declaration, part humorous account of more personal matters, offers a particularly moving reminder of the democratic ideals that we are currently struggling to preserve. Written with wit, eloquence, and a controlled fury as event unfold, Erickson has left us with an essential record of our recent history, a book to be read with our collective breath held.* Steve Erickson is the author of ten novels and two books about American culture. For 12 years he was founding editor of the national literary journal Black Clock. Currently he is the film/television critic for Los Angeles magazine and a Distinguished Professor at the University of California, Riverside. He has received a Guggenheim fellowship, the American Academy of Arts and Letters award, and the Lannan Lifetime Achievement award.
Don’t let anyone crush your dreams. Undaunted will inspire you to move past your fears and defy the doubters. It doesn’t matter whether you feel confident; it matters what you actually do. A Wall Street Journal bestseller! CEO of Hint, Inc and author Kara Goldin turned her unsweetened flavored water into one of the most successful beverage businesses of our time. As she started to achieve her goals, Kara found herself being called “fearless”, “confident” and even “unstoppable,” but nothing could be further from the truth. In Undaunted, she shares real stories about her own fears and doubts, the challenges she encountered and what she did to overcome them to eventually build a great business and a life she loves. This book is perfect for anyone who wants to: Get fit and healthy, start a company or business, break an addiction, find a new career, just grow in life, and much more! Part autobiography, part business memoir and lots of insights on self-development, Undaunted offers inspiring stories that impart lessons that any reader can apply to their own path.?While most motivational business and life books try to offer quick fixes, Kara focuses on long-term success, showing you how to take control of breaking down barriers and moving forward. Undaunted won’t solve your problems and challenges, you will. However, it will help you see through other’s experiences that it’s possible to do so. Accept your fears, but decide to be undaunted.
FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. Topics include: The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing; How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce. FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.