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If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our human neurological need for quick, uncomplicated processes drives these metrics. Ideal for managers, this book’s case studies demonstrate how Walmart, Staples.com, Mozilla, and other organizations significantly improved conversion rates through simple upgrades. Find out why happy customers return, while frustrated users can send your metrics—and your domain—into a tailspin. You’ll explore: What happens neurologically when people encounter slow or interrupted processes How page speed affects metrics in retail and other industries, from media sites to SaaS providers Why internal applications are often slower than consumer apps, and how this hurts employee morale and productivity Common performance problems and the various technologies created to fight them How to pioneer new metrics, and create an organizational culture of performance
Speculation is often associated with financial practices, but The Time of Money makes the case that it not be restricted to the financial sphere. It argues that the expansion of finance has created a distinctive social world, one that demands a speculative stance toward life in general. Replacing a logic of extraction, speculation changes our relationship to time and organizes our social worlds to maximize the productive capacities of populations around flows of money for finance capital. Speculative practices have become a matter of survival, and defining features of our age are hardwired to their operations—stagnant wages, indebtedness, the centrality of women's earnings to the household, workfarism, and more. Examining five features of our contemporary economy, Lisa Adkins reveals the operations of this speculative rationality. Moving beyond claims that indebtedness is intrinsic to contemporary life and vague declarations that the social world has become financialized, Adkins delivers a precise examination of the relation between finance and society, one that is rich in empirical and analytical detail.
Don’t get mad, get even… Phil Town’s first book, the #1 New York Times bestseller Rule #1, was a guide to stock trading for people who believe they lack the knowledge to trade. But because many people aren’t ready to go from mutual funds directly into trading without understanding investing—for the long term – he created Payback Time. Too often, people see long-term investing as “mutual fund contributing” – otherwise known as “long-term hoping.” But the sad truth is that mutual fund investors are, to a stunning degree, pinning their hopes on an institution that is hopeless. It turns out that only 4% of fund managers consistently beat the S&P 500 index over the long term, which means that 96% of fund investors see a smaller return on their nest egg than a chimpanzee who simply buys stocks in the 500 biggest companies in America and watches what happens. But it’s worse than that. The net effect of hitching your wagon to mutual funds is that over a lifetime they’ll fritter away as much 60% of your nest egg in fees. Once you understand how funds engineer this, you’ll rush to invest on your own. Payback Time’s risk-free approach is called “stockpiling” and it’s how billionaires get rich in bad markets. It’s a set of rules for investing (not trading but investing) in the right businesses at the right time -- rules that will ensure you make the big money.
10 secrets to gaining personal and financial freedom for you and your family, from two top marketing experts and entrepreneurs From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. Now they want to help you do the same, and do it all from the comfort of your own home! With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mindset, and learn the tools to take control of your life and start on a path toward your own definition of freedom. Whether "success" for you means being your own boss full-time, taking an extended parental leave without worrying about how to pay the bills, or saving money to send your child to college, you can follow these rules to make a positive change in your life. You'll learn to: Make room for change in your life by banishing doubt and anxiety Create a vision for your personal brand of freedom outside the corporate grind of the status quo Talk about and make money without shame--the money you have and the money you want Wave good-bye to your inner perfectionist Know exactly what to do on a daily basis to make more money from home Have a commitment strategy, not an exit strategy Always remember that money can't buy happiness!
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?
Time and Money argues persuasively that the troubles which characterise modern capital-intensive economies, particularly the episodes of boom and bust, may best be analysed with the aid of a capital-based macroeconomics. The primary focus of this text is the intertemporal structure of capital, an area that until now has been neglected in favour of labour and money-based macroeconomics.
Winner of the Louis Gottschalk Prize, American Society for Eighteenth-Century Studies A Financial Times Best History Book of the Year A Choice Outstanding Academic Title of the Year Rebecca L. Spang, who revolutionized our understanding of the restaurant, has written a new history of money. It uses one of the most infamous examples of monetary innovation, the assignats—a currency initially defined by French revolutionaries as “circulating land”—to demonstrate that money is as much a social and political mediator as it is an economic instrument. Following the assignats from creation to abandonment, Spang shows them to be subject to the same slippages between policies and practice, intentions and outcomes, as other human inventions. “This is a quite brilliant, assertive book.” —Patrice Higonnet, Times Literary Supplement “Brilliant...What [Spang] proposes is nothing less than a new conceptualization of the revolution...She has provided historians—and not just those of France or the French Revolution—with a new set of lenses with which to view the past.” —Arthur Goldhammer, Bookforum “[Spang] views the French Revolution from rewardingly new angles by analyzing the cultural significance of money in the turbulent years of European war, domestic terror and inflation.” —Tony Barber, Financial Times
Why we need to stop wasting public funds on education Despite being immensely popular—and immensely lucrative—education is grossly overrated. Now with a new afterword by Bryan Caplan, this explosive book argues that the primary function of education is not to enhance students' skills but to signal the qualities of a good employee. Learn why students hunt for easy As only to forget most of what they learn after the final exam, why decades of growing access to education have not resulted in better jobs for average workers, how employers reward workers for costly schooling they rarely ever use, and why cutting education spending is the best remedy. Romantic notions about education being "good for the soul" must yield to careful research and common sense—The Case against Education points the way.
An account of the central importance of money in the ordinary business of the life of different people throughout the ages from ancient times to the present day. It includes the Barings crisis and the report by the Bank of England on Barings Bank; information on the state of Japanese banking; and, the changes in the financial scene in the US.