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Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards faster delivery has led to the emergence of a new business model that is transforming online-to-offline markets by providing a new time-critical service: Quick commerce promises to deliver products to consumers within minutes, ensuring almost immediate gratification of instant consumer needs. The main objective of this cumulative dissertation is to provide a better understanding of delivery time in quick commerce and its impact on consumer behavior. To this end, the author presents three independent articles, which are nested in a general introduction and conclusion. Article 1 is a systematic literature review that establishes the foundation for the dissertation by reviewing consumer responses to waiting time in various settings. Article 2 investigates how deviations from communicated delivery times relate to consumer repurchase behavior in quick commerce. Article 3 examines how consumers' purchase intentions depend on both their motivation for the purchase and the product type in question. The results of this dissertation contribute to prior research by (1) synthesizing and integrating existing evidence on consumer responses to waiting times, (2) providing knowledge about the effects of late and early deliveries on consumer behavior in quick commerce, and (3) improving the understanding of two important purchase factors (purchase motivation and product type) that may moderate the effect of delivery time on consumer behavior.
The Encyclopedia of Japanese Business and Management is the definitive reference source for the exploration of Japanese business and management. Reflecting the multidisciplinary nature of this field, the Encyclopedia consolidates and contextualises the leading research and knowledge about the Japanese business system and Japanese management thought and practice. It will be welcomed by scholar and student alike as an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider exploration.
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
消费者研究一直是企业营销策划前的必要步骤，其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说，对消费者行为进行深入研究，使得企业能将有限的资源投入到最能满足人民群众需求的地方，有利于社会资源合理分配，对于当前优化产业结构、节能减碳有着重要意义。
Product replication is a growing problem for the entertainment industry and its affiliates in the US. Replication of products costs US movie studios approximately $6 billion annually. Guided by the theory of planned behaviors, we explored some consumer behaviors that influence complaisance toward purchasing replicate entertainment products in New York City. Data were collected through closed-ended qualitative questionnaires from fifty participants who have purchased replicate entertainment products for up to two years. The three themes that emerged in final report related to personal influence, cultural influence, and social influence toward entertainment consumers purchases of replicate products. The findings may facilitate strategies for managers to curb replication and mitigate harmful effects to sales and revenue of entertainment products. Data from this study may contribute to the prosperity of entertainment managers, their employees, and local communities. The beneficiaries of this research include entertainment managers, practitioners, academics, and policy makers.