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Reproduction of the original: Through Three Campaigns by G.A. Henty
The dynamic duo of Hugo and Miles travels to Paris in this fun adventure thatlets young readers see the world from a different angle. Full color.
Markets are at the origin of urban life as places for social, cultural and economic encounter evolving over centuries. Today, they have a particular value as mostly independent, non-corporate and often informal work spaces serving millions of the most vulnerable communities across the world. At the same time, markets have become fashionable destinations for ‘foodies’ and middle class consumers and tourists looking for authenticity and heritage. The confluence of these potentially contradictory actors and their interests turns markets into "contested spaces". Contested Markets, Contested Cities provides an analytical and multidisciplinary framework within which specific markets from Mexico City, Buenos Aires, Santiago de Chile, Quito, Sofia, Madrid, London and Leeds (UK) are explored. This pioneering and highly original work examines public markets from a perspective of contestation looking at their role in processes of gentrification but also in political mobilisation and urban justice.
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A century ago, national political parties' nominating conventions for U.S. presidential candidates often resembled wide-open brawls, filled with front-stage conflicts and back-room deals. Today, leagues of advisors precisely plan and carefully script these events even though their outcomes are largely preordained. Rewiring Politics offers the first in-depth exploration of the profound changes in the nominating process to focus on the role of the media. Fourteen luminaries from the worlds of media and politics examine how the technology of "coverage" has transformed conventions over time. As the contributors demonstrate, the story of the evolution of the nominating process cannot be told without the concomitant story of the revolution in mass media. The impact of the media on political conventions has received surprisingly little scholarly attention. Yet few aspects of the American political process have faced such radical alterations in such a short period of time. From the first live television broadcast from a national convention on June 21, 1948, during the Republican convention in Philadelphia, through the advent of cable networks and the Internet, both the presentation and the content of the nominating process has been transformed. Today, because the party's nominee is selected before the event, candidates use their conventions-and convention coverage-as a form of advertising. They design mega-media events to electrify the party faithful and to woo undecided voters by dazzling them. Without a doubt, the contributors conclude, conventions still matter, though their role has changed over the past decades. Rewiring Politics helps readers assess the evolution of conventions in contemporary politics and addresses the implications of these changes on our parties, politics, and society.
Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.