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The only up-to-date guide that addresses everyone who writes, from books and magazine features to newsletters, business reports, technical papers and brochures -- with information on how to use computers in every stage of publication.
LEARN HOW TO LIFT YOUR CREATIVE WRITING BY EMPLOYING A GOOD WRITING STYLE. Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations. ABOUT THE SERIES The Teach Yourself Creative Writing series helps aspiring authors tell their story. Covering a range of genres from science fiction and romantic novels, to illustrated children's books and comedy, this series is packed with advice, exercises and tips for unlocking creativity and improving your writing. And because we know how daunting the blank page can be, we set up the Just Write online community at tyjustwrite, for budding authors and successful writers to connect and share.
Designed to help all writers learn to use style as a rhetorical tool, taking into account audience, purpose, context, and occasion, The Writer’s Style is not only a style guide for a new generation but a new generation of style guide. The book helps writers learn new strategies inductively, by looking at firsthand examples of how they operate rhetorically, as well as deductively, through careful explanations in the text. The work focuses on invention, allowing writers to develop their own style as they analyze writing from varied genres. In a departure from the deficiency model associated with other commonly used style guides, author Paul Butler encourages writers to see style as a malleable device to use for their own purposes, rather than a domain of rules or privilege. He encourages writing instructors to present style as a practical, accessible, and rhetorical tool, working with models that connect to a broad range of writing situations—including traditional texts like essays, newspaper articles, and creative nonfiction as well as digital texts in the form of tweets, Facebook postings, texts, email, visual rhetoric, YouTube, and others. Though designed for use in first-year composition courses in which students are learning to write for various audiences, purposes, and contexts, The Writer’s Style is a richly layered work that will serve anyone considering how style applies to their professional, personal, creative, or academic writing.
Grounded in the art of writing, The Well-Crafted Sentence zeroes in on the building block of great prose: the sentence. With a friendly, approachable, and elegant tone, Nora Bacon shows the benefits of attention to style and offers a range of revision strategies that give students the tools to strengthen and develop their writing. Giving students the opportunity to see successful rhetorical choices at work in writing they admire, the text includes a brief anthology of readings by ten accomplished stylists, five of them new to this edition. Examples throughout the text are drawn from these model pieces, as are integrated exercises that help students apply concepts to their own writing. Additionally, a new first chapter, Approaches to Style, introduces students to the concept of style. Affordable and brief, The Well-Crafted Sentence works as a core classroom text or as a supplement.
Do you want to write more effectively, correctly and in a manner which is appropriate for this brave new world of text speak and blogging? Whether you are a professional writer, or writing for your profession, a journalist, non-fiction writer, or simply a would-be blogger, you will find essential guidance and the latest style rules in this book. It contains firstly a detailed breakdown of both the rules of grammar, punctuation and spelling and, secondly, a guide to making your work readable, structured and well-paced. Unlike any other style guide, it also sets out the new and evolving rules for 21st century writing such as blogging, chatrooms, and even PowerPoint presentations.
Over the years, technological advances have given publishers the ability to produce more books and online publications with greater speed. This new efficiency, however, has increased editors' workloads, limiting the amount of detailed editorial feedback that they can provide authors. In turn, writers must become self-editors, ensuring that their text is nearly perfect on submission. This book serves as a guide to self-editing nonfiction print and online publications, including articles for general and academic audiences. It is both prescriptive and descriptive, drawing from stylebooks, dictionaries, research, and more to provide a full picture of both style and grammar. Also provided are techniques that boost search-engine optimization and engagement of Internet audiences.
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you’ll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre—ads, articles, blogs, email blasts, newsletters, social media, or websites—must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful “how to” guides covering the most commonly used genres.
Topline, Bottom Line opens by stressing the importance of good writing to business in the Information Age. Part One devotes a chapter each to grammar, spelling, punctuation, accuracy of word choice, the impact of word choice on writing's tone or style, structuring sentences and paragraphs, organizing documents, and the composition process. Part Two presents strategies for the most common types of business writing: resumés and cover letters, other correspondence, company newsletter articles, descriptive writing like instructions and job descriptions, expository writing such as project reports and employee reviews, and persuasive writing like proposals. The conclusion asserts that words convey information as definitively as numbers, requiring an equal level of precision in their use; it also counsels that writing is an art, not a science, because only the unique circumstances of each writing situation determine what works best for that situation.
Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media. Throughout this book, you'll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts help your customer interact with your application. Divided into five sections, the book completely covers the information experience design process from beginning to end. You'll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference for information experience! - Illuminates writing principles and practices for use in interactive design - Includes examples, checklists, and sample processes, highlighting practical approaches to designing the information experience - Provides the complete picture: understanding customer needs, creating personas, and writing the text appearing within the user interface
Acting as a comprehensive primer for the field of fashion writing, this book provides an accessible entry point for readers from diverse backgrounds, giving them a clear understanding of the intricacies of fashion writing, the outlets in which it appears, and the possibilities beyond the page. Fashion Writing: A Primer lays out a framework for various types of fashion writing (runway and trend reports, service pieces, features, and more), while offering students a solid foundation of fashion history, cultural touchstones, common fashion terminology, and contemporary issues affecting the fashion industry today. Featuring interviews with current fashion journalists, such as Robin Givhan, Sarah Mower, Charlie Porter, and Amanda Winnie Kabuiku, as well as annotated bibliographies centred on the themes of each chapter, this book delivers fashion writing essentials for anyone interested in the field. Readers will come away aware of the many influences on the fashion world, helping them establish credibility as a fashion writer. Covering both print and online outlets, this is a valuable text for students with an interest in fashion communication, journalism, and fashion media, as well as early career fashion professionals looking for a complete guide to the industry.